Meet Sanchia Cayzer

Sanchia CayzerToday I am thrilled to be introducing you to Sanchia Cayzer from Cherry Black Business Builders. Sanchia is the new owner and leader for Mumpreneurs WA.  We could not of had a better, more experienced and exceptional business person to take over Mumprenuers WA. I feel hugely relieved and very excited to see where we head next with this incredible group of business women in Mumpreneurs WA with Sanchia driving the ship.   Today you will get to read a bit more about Sanchia and her background.

Welcome Sanchia.

Hi Mumpreneurs,

I’m Sanchia, and my business is Cherry Black Business Builders. Not what people would call ‘traditional’ accountants; we believe in people first, focusing on a more personalised and less rigid accounting experience.

Cherry Black came about through my passion for helping people grow their small businesses. Working in accounting in Perth for almost twelve years, I’ve worked on and with a wide variety of businesses from listed entities to individuals.

Accounting for me is not just assisting with financial statements and tax returns, but educating a business; helping them to plan, grow and evolve. If you view people as individuals, and not just workers or business owners, a more rounded, complete and powerful picture emerges. This kind of accounting is what I believe in; the kind that goes beyond just ‘money’.

As an accounting firm, Numbers are extremely important, and that’s where our key strength and service to you lies. But we believe we’re at the forefront of the industry, leading a huge change, away from business ‘solutions’ or ‘services’, and towards business building.

At Cherry Black we’ll sit next to you, not opposite you. You won’t catch us watching the clock (there isn’t even one on the wall!). We’ll speak plain English: Accounting isn’t a language. We won’t charge for phone calls or meetings, we’ll just charge a fair monthly fee, and just so you know — we’ll probably be wearing jeans.

This is a business I’m immensely proud of, and humbled to be involved with, and I’m hugely grateful for the opportunity Mumpreneurs WA.

If you have any questions of if I can help you or your business in any way at all, feel free to contact me on 0425 725 386 or


Good bye but not Sayonara

Julie CavaneyPhoto courtesy of Vibrance Studio

Good bye but not sayonara.  Sayonara is a very final term in Japanese, you use it when you won’t see someone for a long time.  The term to say good bye is ja mata or mata ne depending on where you live.   I am not leaving Mumpreneurs WA I am stepping back to free up some time to pursue other life goals.  After experiencing “superwoman syndrome” and burning out at the end of last year and then the passing away of two friends recently I know I can’t do it all and in fact I don’t want to do it all.

Mumpreneurs WA has been an incredible ride.  I want to take the opportunity to say a massive thank you to you for all the support you have given me and this community to help grow it. It certainly takes a village and you are such an incredible village. I am so proud to be a part of it. Thank you for believing in me and Mumpreneurs WA.  My biggest achievement is forming so many incredible friendships and relationships with so many amazing and beautiful women. This is invaluable and priceless and as I move to the next phase of my business journey I am truly blessed to have these wonderful women in my life.

So where to from here you ask. As many of you know I am a teacher and I will be returning to teaching. My next big goal is to become fluent in Japanese and become a Japanese Language teacher in primary schools. I love all things Japanese and in life you have to follow your passion and do what you love as it is too short not to. I start university this semester and extremely excited and nervous but I know I have got this.

Are my business days over? No, Nope and いいえ. I think once you start in small business you have small business fever. I have some other projects on the back burner which I would like to achieve and get up and running before I am back in the classroom and my time gets tighter again. If you would like to follow me still. You can subscribe to my blogs on Julie in the Making or follow my Julie in the Making Facebook Page. I will be activating that again as I simply can’t help myself.

We will be seeing you at networking meetings soon and keep your eye on what events are coming up for 2017.  I am excited to be handing over to Sanchia Cayzer from Cherry Black Business Builders and will feature her in our next blog so you can get to know a bit more about her. I can’t be more thrilled to be passing my “baby” to Sanchia she has a wealth of business experience.

For now it’s good bye but not sayonara.

Julie Signature

Warning: You can’t build your business without real relationships

Building relationship

It’s not often that I come across people in business who have no idea about building relationships. I suppose when you start out you go through a bit of a spamming stage of wanting to shout out to the world of what you do but this subsides quickly once you have to really get down to business. Warning: You can’t build your business without real relationships. You need to network and be interested in people not just pretend to be interested but really be interested.  Here are my top tips for building relationships.

If I haven’t meet you or conversed with you online don’t inbox me your sale pitch

Huge mistake, big mistake and a rookie mistake. Don’t inbox me or ring me talking all about yourself and flogging your wares to me. I don’t know you and I don’t care what it is that is going to change my life or my business I have no relationship with you. When you don’t care about me and you only want my money. Bing Bong you are gone.

You need to be authentic

If I am really your target market and you want a relationship with me. Care about me. Actually be real and not a fake, fair weather relationship. At Mumpreneurs WA we have built real relationships with each other, we care and we support each other. It’s meaningful. I don’t get spammed and love to share at any stage businesses of our Mumpreneurs when ever I can help them and I know they do the same for me. Why? I know they care about me and I care about them as people and I care about the friendships. It’s not rocket science and it’s really that simple.

Get out and start networking

It’s like snail mail you just can’t beat it. The same with real, face to face networking. You need it. You can’t network all the time and be everywhere as you won’t get any work done. But it’s vital you do network with your target market. There are many great networking and business groups. My favourites of are Mumpreneurs WA (lol of course and you can network with your kids), District 32 is insanely good value for all the events and business support you get and Joondalup Women in Business where you get invaluable business education.  Not only do get to build the relationships with other business women but you can form great alliances with other businesses.

Business relationship building can take some time. I am not a shy or reserved person and I found it hard when I first started business networking. The groups I am involved with are so friendly and warm it’s hard not to keep going back for more.  This is all a part of building your brand and your business.

What are your favourite business networking groups?

Cheers Julie xx

How Teaching and Small Business are the Same

how Teaching and small business are the same

After being in small business for nearly two years I have learnt a lot.  I am no millionaire but mind you I have chopped and changed to find what fits for me and what I really want to do. I view this as my apprenticeship and I know there is no overnight success stories and there is always a background story. My background is teaching and I’ve come to the conclusion that teaching and small business are the same. They are both hard work. Others can often view teaching as easy street with lots of holidays or small business owners sitting around in their pj’s with a cuppa working. Nothing could be further from the reality. Here’s how teaching and small business are the same.

The work is endless

The work is endless there is always something to do. You can work yourself into an early grave and many a small business owner and teachers have left due to the overwhelming workload. If you are not marking. planning or teaching there is always departmental paperwork to be completed so that the everything is accountable. In small business there are the clients, the back office work, the accounts, marketing, social media, blogging, follow up and networking. I have known many a small business owner and teacher who have burnt out and had to quit.  It’s not for the faint hearted.

You totally need to see the big picture

You need to see the big picture and not get stuck on the small details. With trying to balance work and life if you spend hours fiddling around with charts, clean classrooms or marking every piece of work your students created……start digging that grave now. It’s the same in small business you need to have a clear focus of what you want to achieve with your business, which is why a business plan is essential or you can be aimlessly drifting for one thing to the next (Urrrmm I need my own advice here LOL, an update is in order). In small business you can waste hours on social media, making lovely Canva post, messing around with the lovely excel spreadsheets for your accounts and cleaning up. Fine details are great but you do need to keep it in check. To have a business you need to have customers and to get customers you need to be out there letting people know about your business. You can’t be the best kept secret, you are more likely to do business with someone you have meet you need to be out there.

Your clients are not always going to easy

Your clients are not going to always be easy. There are times when they are going to be so demanding it will take all your energy. Unless you don’t work with humans, then you will experience this. Clients and students can be unreasonable, grumpy, talk back, not act how you want, expect you to give them the world for free and cause you to scream into your pillow at night.   Keep in mind there are only a few of these clients and most will love you.

There are big fist pump moments

There can be huge fist pump moments. When you have a win with the penny dropping for a student, moving a student forward either academically or behaviourally, getting that client you wanted or that Facebook post going viral. It’s these moments that push you through the tough times. Fist pump moments that make it worth it.  Keep going you can do it.

Teaching and small business are not so different. They both require hard work, dedication and can be lots of fun. When times get tough remember there are others out there with the same experience as you and you are not alone. If you feel alone we run three networking events each month for you. Come and check us out get the support you need in small business.

Do you think teaching and small business is the same?

Keep going, you are doing great.

Julie xx

Parents STOP complaining about school holidays

Parents Stop Complaining about school holidaysIt’s that time of year again and you have 6 weeks of holidays with your beloved children. In the last couple of days I have seen a few articles of Mum’s complaining about the school holidays and how long they are. These articles have made my blood boil. They state I love my children but the holidays are too long. You can’t be serious. One called for shorter holidays for the kids. I think she had forgotten that that her little humans are actually children. They are not meant to be flogging it out full time. Parents STOP complaining about the school holidays and lets address some of the complaints.

School Holidays are expensive

Yes that is right they do cost money to have a wonderful experiences and give your child interesting and fun things to do that are engaging to their mind, body and souls. But if you are like me and you live on the smell of petrol you can still have fun and inexpensive times with your children. Look here for a great list from Kids Around Perth of things to do around Perth that are cheap or here’s a list of 100 Activities from Buggy Buddys. Remember at times kids do need chill out days are home kicking around whinging they are bored.

Children are never out of the fridge and always eating

Don’t even me started. They are your kids you feed them anyway. THE END.

You have to give up work time

True you do have to give up time with work to look after your own kids. It’s called parenting, it’s what you signed up for when you gave birth. One article complained about that fact that this falls to the woman and quoted statistics how much time a woman loosing at work. In all honesty I would much rather be spending time with my kids then working but if you are a career woman kudos to you. You just have to suck it up and sort it out.

Husbands don’t share the responsibility

Fathers/husbands don’t even know when the holidays are and don’t share the responsibility. I have zero sympathy if you have a husband that is like that and you should address it with him for his lack of parenting responsibilities. If you are a single parent, work it out with your ex and if you have a drop kick father, yes it’s hard but you still have to manage just like solo parents, like myself who are bloody grateful to have whinging kids.  Some don’t even get the chance to have kids.

School should have less holidays as the school results need improving

If you feel so passionate about this write to the Curriculum Board who pack in ridiculous amounts of outcomes to be achieved. Teachers and students work incredibly hard at school. If you want better results for student put in the the time at home. If you want to lift your own child’s results it’s also your responsibility to help your child’s education. Sadly it’s a real struggle to get homework returned, teachers can’t do it all.

School should have longer school terms it helps the families with childcare

It’s not the responsibility of the schools to look after your child and parent them because you want to work. I have no words for comments like this, well actually I do. If you are a teacher like myself you see how tired your students get and particularly towards the end of the year. They work hard at school with a packed curriculum, they need to rest and recoup. I have known children who go into full time care during the holidays and they never have enough down time for themselves. These kids are very tired. They don’t even look forward to holidays which makes me incredibly sad.

Holidays can be hard work with your kids but that is reality. Before you know it they will be moving out of home and you can work 100 hours per week, have a full fridge of food, no fighting and no mess. I am sure you will miss those summer holidays down the beach eating ice cream. Bottom line stop complaining and enjoy the ride as it doesn’t last.

What do you think about school holidays?

Please share this article.

Julie Signature

What's wrong with the label Mumpreneur?

What's wrong with the label Mumpreneur

When I first started my little MLM business I wasn’t even aware of the term Mumpreneur and now I have a business called Mumpreneurs WA.  Recently I saw a snippet of an interview on 60 minutes Jessica Rudd and she rolled her eyes at being called a Mumpreneur. I felt quite offended by her eye rolling. Jessica Rudd is doing extremely well in China with her business selling baby and mother products and hats off to her, it’s hard work running your own business. Well done Jessica on your success. But please don’t sit there are roll your eyes at all the Mumpreneurs out there doing it tough. Or roll your eye’s with the word “Mum” in it.   Jessica is not in the real world of Mumpreneurship. She is blessed to be the daughter of Kevin Rudd, former Prime Minister of Australia and ultra successful entrepreneur Thérèse Rein. I am sure she has a truck load of help and she has grown up in a very prestigious family and they have connections. Some of us and not quite that lucky to have that backing, that help or connection.

What’s wrong with the label Mumpreneur?  Nothing I think the word Mumpreneur is a true celebration.

There are so many terms for an entrepreneur why do people get the boots into Mumpreneurs. No one is writing or talking passionately about the solopreneur, kidprepreneur, studentpreneur, my friend even calls herself Enjopreneur, got to love that one. Seriously who cares what sort of “preneur” you are. But don’t be rolling your eyes at women who have less little support and trying to make a good crack at being an entrepreneur on their own. Some of us are doing it bloody tough. I’d love to be in China with my house cleaner, driver and cook to help me so I could be an “entrepreneur”. I am sure there would be all this help as I know teachers who have worked in China and they have had this help with their salary packages. I mean bring it on.  Instead I am in Perth in the “burbs” bashing it out.

Why is Jessica not embracing herself as a Mumpreneur, it’s like me saying I am not a feminist. Every single person who believes in the philosophy of equal pay and right for women (which we are still not there yet) is a feminist. I will shout it from the roof tops, as business women and mothers we are Mumpreneurs.  Why? Since 1992 women have increased their time at the workplace but they have not reduced their domestic work load. Women still do twice as much domestic work as men. Although men have increased their time with the care for the children this increase is is made up with play time whereas women make up the majority emotional and physical care of the children (Trends in Domestic Work – Australia Bureau of Statistic ) If you are working or have a small business you are doing just as much as we did in 1992 but you have more workload than mothers in 1992. No wonder we are burning out. That is why we are different to Dadpreneurs. It’s in the statistics.

Labels do help us define who we are and help us on our road in life. People really need to get over being a label, we label ourselves as mothers, wives, girlfriends, sisters, best friends, fashionistas, foodies, cafe goers, active wearers, etc It gives us the ability to identify ourselves, to belong to a group or a tribe. Being a Mumpreneur is not a bad label it’s a label of empowerment, we work bloody hard as Mumpreneurs because being a mum is a tough job and throw a business on to top of it and it can push you to breaking point. You need to have guts, determination, strong boundaries and support. Some of us do this on our own. Embrace being a Mumpreneur, for being a “Mum” and a “Preneur” are two of the proudest achievements I have done in life.

I think I am so offended with Jessica’s eye rolling is that I support a huge network of Mumpreneurs (and you don’t even need to be a Mum to be with Mumpreneurs WA as we are totally inclusive, it just gives Mum’s the opportunity to network with kids).  I love small business and love supporting women in business. Not only do I support my paying members but I support non-member who don’t support me. I do this because I believe from the bottom of my soul of what I do and Mumpreneurs WA. I try to support women in business in every way I can to help their businesses be successful and more forward. I see how hard they work, I see how they need support, I see the connections they create with each other and I do this for very little.  I tag, I share, I blog, I run meetings, I connect people and share knowledge. I do all that I can for women in business and Mumpreneurs this is why I am so offended as I am on the ground supporting the women that make a real difference to our economy. Let me give you the heads up women play a huge part in driving our economy.

Please Jessica don’t roll your eyes at what I do or any Mum in business.  It’s not a term to be put down or sneered at. Seriously get over yourself, of course we are ENTREPRENEURS but we are also proud MUMPRENEURS!!

What are your thoughts do you like or dislike the term Mumpreneur?

If you like or even dislike this article please share as I would be very interested in your opinions.

Julie Signature

Top 7 mistakes from my first year of Business

top 7 mistakes from my first year of business

What a year.  I first ventured into business February last year.  I have been in business a little over a year.  I have stressed heaps, I have learnt heaps and I have not made a lot of money.  Whoa!!!  You say, you have not made a lot of money!  What are you doing wrong you ask?  You must be terrible at business.  Ha ha this may be true, I’m certainly no Richard Branson yet but I am determined and I am still learning and going to get there.  I am not ready to give up.

“You can only go forward by making mistakes” Alexander McQueen

Here are my top 7 mistakes from my first year in business.

Not having the right Business Model

Now this seems like a no brainer.  If you have never been in business before and you are like me I had no idea about business models, what they were and how they operated, how do you know which ones are good.  I had heard of them but because I started with a MLM company I didn’t even think about business models.  I liked the product so I went in with all gun’s blazing to tell everyone about it. This is not a business model.  Being an excited maniac about something good you found doesn’t make the foundations for a successful business.  You need to find a good business model that works for you.  There are many different business considerations when looking at starting business are you going to be a company, sole traders,  MLM, direct sales, partner, franchise etc.  What is the business model you are going with run with? 

Over the past year I have been running around all over town trying to learn and do business. This is hard work.  If you are thinking about going into business, look at the business model that you are going to use so you are clear, focused, can maximise your income and your time.  Most of all have a business model to work with.  I would highly recommend meeting with Business Station which is a free government funded organisation that can give you advice. Or here is a list of all the organisations that you can help you with your business or getting your business off the ground.

Not having a Business Plan and Business Budget

It doesn’t matter what business you are going to do you need a business plan. Before you sign on the dotted line, before you buy your stock, before you start making those dresses or necklaces. Get yourself a business plan and fill it in. It doesn’t need to be a huge document.  You can get a good easy business plan here to fill in. It gives you focus, it allows you to flesh out what your business will be about.  I didn’t have any business plan or business budget until I was about 7 months into my business.  I had lots of to do list and I been logging my sales but I didn’t have any business plans or budgets.  I wish I had started with a business plan before I started anything. 

Secondly,  you need to have an understanding of your business budget. Many people over spend on their businesses when they first start.  I was so excited I ran around Officeworks buying stuff and stationary I didn’t really need, it looked lovely and I got to play with my new “stuff”.  This is mild spending compared to some who buy new cars and phones. Ha ha I still have a shocking phone as many of you know. Really look at your budget. How much will it cost you to run your business?  Have you got the market for it?  Not all business ideas are financially viable.  The idea might be great but it might be a lot of paper work for not much profit and is it really worth being in business with that idea. Be realistic. Get your Business Budget Planner here. 

Facebook Trap

Firstly, we all do it and we all know it, we spend to much time on Facebook. Some days you can get on Facebook and it’s the biggest time gobbler for you. We all know this.  Have I got any advice on this one…..mmmm no not really you can try and only go on twice a day, at the beginning of the working day and at the end. I don’t do that but it sounds like a good idea.

I think my biggest mistake on Facebook when starting in business was dumping my “advertisements” in Facebook groups then running off and dumping another “ad” in another group.  Facebook is people orientated.  It’s like running up to people at an event are shoving your flyers in people faces without even getting to know them.  If you are in a group and you are dumping in the group and not genuinely interacting with the people in the group, let me give you the heads up they don’t care at all for your advertisements and they won’t buy off you.  It’s really a waste of time.  If you do post around in groups at the very least put a “Hi (name the group) and something personal with your ad’s.  The best advice for Facebook Etiquette comes from one of Perth Etiquette guru’s Sharon Attwood from Brand Etiquette. If you get a change to see Sharon talk or attend any of her workshops she is great and knows her stuff on branding and etiquette.


“Rome wasn’t built in a day” I wish it had been as it would make it so much easier.  I want it all and I want it now.  When I first started I was starting with no business experience and I had no professional development in it.  I had to start slowly as I didn’t have much time with small children. I had to juggle all the balls and I had to learn a lot (and still do).  You hear stories of overnight success but true overnight successes are rare.  Most overnight success stories might be people on their third business, they might have been working at it for a few years and juggling a full time job until it becomes a viable and successful business.  Business takes time and so does all the professional development courses that you need to do. 

Running around with my head cut off

The old say of work ‘on’ your business not ‘in’ it is so true. This one is a hard one and I only now feel like getting my head around it.  It’s so easy to get caught up making pretty things for your business on Vistaprint. I can spend hours pottering along making flyers and business cards, I can spend hours making my website look good (sometimes you will need to do this if you have no budget like myself), I can spend hours making up special spreadsheets,  I can spend hours pretending to work but really checking Facebook or making stunning Canva posts.  These are all fun to do but these things don’t make money. Yes these are important and you do need to do these. If you are pumped for time, do these in front of the TV at night. When you have your business time during the day, make those hours worthwhile and use them for follow up, lead generation, servicing your clients and finding more clients.  I have spent way to much time on the fun no business generating jobs.

Business does not appear out of nowhere

Just because you have a great product doesn’t mean your customers are going to appear out of thin air.  Doing Facebook alone is not going to grow your business.  You have to get out there and find your customers.  There are many opportunities to network,  be a part business groups, work at co-working spaces and get your business out there.  (Phew at this point I am just going to pop over and check my Facebook for a break). 

Being a Magpie and getting distracted by Shiny things

Back to business after my Facebook check and I also made a pretty picture post for this blog.  As I was saying I am a bit of magpie and can get easily distracted by shiny things.  I suppose this is related to running around with my heads cut off paragraph but it’s a little different. I have started two business ventures in the last year and now I am gearing up to do a third (this doesn’t count all the other side projects I have going on). Firstly, my Nucerity business which got me into doing businesses I am putting the back burner for now.   Secondly, Mumpreneurs WA will continue as a community organisation and a hobby business rather than developing that as a money making business model. Although I will still be taking donations at networking events and you are always welcome to buy me a bottle of wine on the side bar for running it.  This makes me feel like I am running after shiny things but I have been told that I am not looking for new shiny things as finding my feet in business and getting on to the right business model for me. Which is lucky because I would hate to feel like I was starting all the way at the beginning again. 

Now my big news,  low and behold I am starting a new business. I am going to continue with skin care but will move into offering beautiful facials for women and mum’s with my Beautiful Skin Solutions page.  Even though I have adjusted and now re-adjusting my business I feel the last year has given me so much and served me with great skills to pick up and give it another crack.  If you are looking for a gorgeous 30 minute facial I am your lady with the magic hands.   Taking bookings now. Go on treat yourself – 0400 716 532

In conclusion – “She who leaps towards the sky may fall, it’s true. But she may also fly”. I truly believe that I will fly.  I am stilling leaping and falling at the moment and quite honestly sometimes the falls are hard and I cry. I always get up, try again, move direction and keep going.  Sometimes you need to stop what you are doing and take a different path and that’s ok to change.  I feel I am turning a corner and taking a different path I hope this is the right one, if it’s not I will turn again until I find it. 

What are your big mistakes when you started off in business? I would love to know. 

Julie Signature

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Janine Davison Exposure Coach

When I first started in business I had no idea what I was doing.  I knew I had to start learning and meeting people.  One of the first networking coffee’s I went to was with Janine Davison, Sales and Marketing Champion at Exposure Coach and Online Business School.  I was blown away.  The coffee meet up was awesome. It was informative, warm and welcoming.  Janine is one business woman who knows what she is talking about. It was great pleasure I introduce Janine Davison to our Women in Business Series.  Thank you Janine.

Janine Davison - exposure coach - Mumpreneurs WA

Tell us about your business.

Exposure Coach was created to help small business owners STAY in business with elite sales and marketing training. We provide personal coaching, sales workshops and an online business school.

Our target market is the motivated, time-poor, cash-poor small business owner. Our market of small business owners need help but often can’t afford it and/or struggle to find the time to work on their business.

Please tell us what being a business owner means to you and why you became an business owner in the first place?

The failure rate of small business in Australia is about 8 out of 10 inside of 2 years, which is concerning. Those figures are way too high and I believe that a lot of it comes from lack of support and knowledge. And quite frankly many small business owners cannot afford to train up in business. I got into this business as a saw some business coaches charging a fortune for services and believed I could help people for a lot less.

I have worked for most of my adult life in sales and I feel that I can give a lot back to the small business community. People tell me that I am quite inspiring, (so without tooting my own horn) I like to run with that by providing inspiring and very interactive coaching and training services.

What would you say is your greatest professional accomplishment to date?

I am not one to write books, nominate myself for awards, stand on stage promoting anything and I am not on the public speaking circuit. Funnily enough I don’t do much self-promotion.

My point of difference is the fact that I am “In the trenches” with small business owners. My daily accomplishments come from seeing business owners “Get excited” about what their business could do, when they have laser focus.

Seeing the business owners I am working with make more money and not having to go back to a job working for someone else is very rewarding. A great accomplishment in itself.

What’s the best advice you have received in business that you wish to pass on to our readers?

“Go the extra mile because there is less traffic on it!”

I don’t believe in all this stuff about your comfort zone. Reality is you need to do things you haven’t done before to get results you haven’t got.

You need to take risks, seize opportunity and have laser focus to succeed in business. ( I could go on and on regarding this question)

Nothing frustrates me more than people who don’t seize opportunity in business. After all we are the land of opportunity!

Just get out there and do it. See what happens!

What has been the most effective marketing initiatives or programs you have used to promote your business?

Having something good to say, saying it well, and saying it often.

Only about 1-5% of the population are ready to buy from you. So you need to focus your marketing on the 95-99% of people who may buy from you later.

You need to move people along the buying journey with strategic marketing. Which is a set of tactics that generate curiosity and will interrupt them to pay attention to you.

I usually do this by thinking about exactly who my buyer is, working out what problems they have and offering a solution to them in my advertising.

If you were to write a book, what would the title be and why?

How to STAY in business when you are cash and time poor.

Because it would resinate with my reader straight away. Most small business owners are cash and time poor right?

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

I run an online business school called the Exposure Coach E-Learning System. It’s a program that took 5 years and over 1 million dollars to create. I bought the licence to it from a couple of guys in the USA as I have never seen anything like it!
It is a step-by-step system that takes people through building a profitable business. It also has more than $200,000 of business resources including things like an Ad library and various templates and classes. It’s like the business coach that comes to you for just $97 per month. It’s been working very well for all my clients. You can find out more at Business School online.

There you can get free Sales and Marketing Audit for your business and you can requests a demo of the program to see if it is a good fit for you and your business.

Janine Davison - exposure coach - Mumpreneurs WA

What can we look forward to in the next year?

A lot of my clients been hugely successful in business. And by demand I have finally caved and started to do live Sales Workshops at the West Coast Institute in Joondalup.

What do you do for fun/relaxation?

This is going to sound strange but I have adult colouring in books, I knit and I do a lot of hypnosis so my mind can have a 20 minute holiday here and there.

If you weren’t in the business you are in, what would you be be doing?

I could never work for anyone else again after working for myself for so many years, so I am pretty sure I would start up another business.

Not sure what it would be but I would make it work.

Is there anything else you’d like to share with our readers?

I would like to finish by saying something about confidence. I work with many business owners who lack confidence.

You get confidence from knowing stuff. From learning stuff. Just because you are good at what you do, doesn’t make you good at business!

Learn how to do real business. Have a business plan. Have laser focus. That will give you confidence.

Confidence attracts other people to you.

Thanks for the opportunity.

Dedicated to your success,

Janine Davison

Exposure Coach Sales and Marketing Coach

“Helping small business owners to STAY in business!”

Janine Davison - exposure coach - Mumpreneurs WA

Find me offline: 0450 882 778

Find me online: Business School Online:

See my reviews:

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Recently on Janine’s Facebook, Janine had a photo all the business cards that she had collected from businesses over the past year and sadly lot of those businesses are no longer running. They should of gone to Janine!! Janine would of sorted them out.

Thank you so much to Janine for your interview.  My favourite part of Janine’s interview is that most business owners lack confidence.  That surprises me.
What do you want to know about business?
Have a great week.

Julie Signature


Suze founder of Cherish Cherub Babysitting

Today I am thrilled to introduce Suze Trappitt the founder of Cherished Cherub Babysitting.  Suze is an expert when it come to children and looking after them.  She is my top pick for babysitting.  She has incredible babysitters and great prices. Seriously if you need a date night or a night off she your lady.  I am so pleased to have met this incredible lady. Thank you Suze for a great interview.  Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Suze and children have always gone hand in hand. With a career in childcare, her own children and dozens of foster children that have gone through her home, Cherished Cherubs Babysitting is just another arm of where her enthusiasm lies.

Cherished Cherubs Babysitting was a sideline for Suze initially, it was never intended to be the biggest babysitting agency in Perth, but no-one is complaining.
Suze Trappitt - Cherish Cherub - Mumpreneurs WATell us about your business.

Cherished Cherubs Babysitting is designed to help parents get some time out, to enhance their personal relationships, to attend appointments, or to meet work commitments, whilst knowing their kids are in the safest of hands in their home environment.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Please tell us what being a business owner means to you and why you became an business owner in the first place?

This was a lifestyle choice. With young children, running the long daycare days were too rushed and I wasn’t able to take them to appointments, attend school assemblies etc. I would have made more money in my previous job, but I am more about balance.

What would you say is your greatest professional accomplishment to date?

I am very proud that we help so many families. I love that we have are viewed as the go to point for important agencies such as Dept for Child Protection & Cancer Council. We focus on the needs of both the children and the families, and our whole team hold the same values.

What’s the best advice you have received in business that you wish to pass on to our readers?

It takes time, and everyone’s time line is different. I could be a lot further along than I am with Cherished Cherubs Babysitting, but I have chosen to spend time with the family, on further study and work with the needs of the agency as they arise.

What has been the most effective marketing initiatives or programs you have used to promote your business?

Our website is by far our biggest marketing tool, and we are continually evaluating what we have on there.

A CRM has been great once I hit a certain point where I couldn’t practically follow through with every client. This will depend on your type of business and stage you are at.
If you were to write a book, what would the title be and why?
Life is about Experiences

I am a firm believer in this quote. Everything happens at different times for a reason, sometimes we don’t understand it at the time, but it is part of our path to get somewhere else.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

The cloud is fantastic as you have access to everything most of the time (I am at a babysitting job now as baby sleeps). All of our systems are on the cloud, our email, our docs are on google, our accounting is Xero which is cloud based, as is InfusionSoft, our CRM system.

What can we look forward to in the next year?

We would love if more people and organisations knew we existed. It’s about getting our name out there some more ☺

What do you do for fun/relaxation?

I love fostering newborns, so not sure you would call it relaxation, but it is fun. I also spend a lot of time running around with my tribe of kids. On the flip side, I have a motorbike which I like to take out to the country and it lets me unwind without kids around.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
If you weren’t in the business you are in, what would you be be doing?

Possibly running day care centres at management level, but probably more inclined to go the community services sector to help those that need it most.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
Is there anything else you’d like to share with our readers?

There are always going to be new things to learn, and to do and that can/will cause stress. Keep life in perspective.

Connect with Suze on
Or  mobile 0417 927 525
or email –


Have you recently had a night off?  If you could what would you do?

Julie in the Making