Janine Davison Exposure Coach

When I first started in business I had no idea what I was doing.  I knew I had to start learning and meeting people.  One of the first networking coffee’s I went to was with Janine Davison, Sales and Marketing Champion at Exposure Coach and Online Business School.  I was blown away.  The coffee meet up was awesome. It was informative, warm and welcoming.  Janine is one business woman who knows what she is talking about. It was great pleasure I introduce Janine Davison to our Women in Business Series.  Thank you Janine.

Janine Davison - exposure coach - Mumpreneurs WA

Tell us about your business.

Exposure Coach was created to help small business owners STAY in business with elite sales and marketing training. We provide personal coaching, sales workshops and an online business school.

Our target market is the motivated, time-poor, cash-poor small business owner. Our market of small business owners need help but often can’t afford it and/or struggle to find the time to work on their business.

Please tell us what being a business owner means to you and why you became an business owner in the first place?

The failure rate of small business in Australia is about 8 out of 10 inside of 2 years, which is concerning. Those figures are way too high and I believe that a lot of it comes from lack of support and knowledge. And quite frankly many small business owners cannot afford to train up in business. I got into this business as a saw some business coaches charging a fortune for services and believed I could help people for a lot less.

I have worked for most of my adult life in sales and I feel that I can give a lot back to the small business community. People tell me that I am quite inspiring, (so without tooting my own horn) I like to run with that by providing inspiring and very interactive coaching and training services.

What would you say is your greatest professional accomplishment to date?

I am not one to write books, nominate myself for awards, stand on stage promoting anything and I am not on the public speaking circuit. Funnily enough I don’t do much self-promotion.

My point of difference is the fact that I am “In the trenches” with small business owners. My daily accomplishments come from seeing business owners “Get excited” about what their business could do, when they have laser focus.

Seeing the business owners I am working with make more money and not having to go back to a job working for someone else is very rewarding. A great accomplishment in itself.

What’s the best advice you have received in business that you wish to pass on to our readers?

“Go the extra mile because there is less traffic on it!”

I don’t believe in all this stuff about your comfort zone. Reality is you need to do things you haven’t done before to get results you haven’t got.

You need to take risks, seize opportunity and have laser focus to succeed in business. ( I could go on and on regarding this question)

Nothing frustrates me more than people who don’t seize opportunity in business. After all we are the land of opportunity!

Just get out there and do it. See what happens!

What has been the most effective marketing initiatives or programs you have used to promote your business?

Having something good to say, saying it well, and saying it often.

Only about 1-5% of the population are ready to buy from you. So you need to focus your marketing on the 95-99% of people who may buy from you later.

You need to move people along the buying journey with strategic marketing. Which is a set of tactics that generate curiosity and will interrupt them to pay attention to you.

I usually do this by thinking about exactly who my buyer is, working out what problems they have and offering a solution to them in my advertising.

If you were to write a book, what would the title be and why?

How to STAY in business when you are cash and time poor.

Because it would resinate with my reader straight away. Most small business owners are cash and time poor right?

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

I run an online business school called the Exposure Coach E-Learning System. It’s a program that took 5 years and over 1 million dollars to create. I bought the licence to it from a couple of guys in the USA as I have never seen anything like it!
It is a step-by-step system that takes people through building a profitable business. It also has more than $200,000 of business resources including things like an Ad library and various templates and classes. It’s like the business coach that comes to you for just $97 per month. It’s been working very well for all my clients. You can find out more at Business School online.

There you can get free Sales and Marketing Audit for your business and you can requests a demo of the program to see if it is a good fit for you and your business.

Janine Davison - exposure coach - Mumpreneurs WA

What can we look forward to in the next year?

A lot of my clients been hugely successful in business. And by demand I have finally caved and started to do live Sales Workshops at the West Coast Institute in Joondalup.

What do you do for fun/relaxation?

This is going to sound strange but I have adult colouring in books, I knit and I do a lot of hypnosis so my mind can have a 20 minute holiday here and there.

If you weren’t in the business you are in, what would you be be doing?

I could never work for anyone else again after working for myself for so many years, so I am pretty sure I would start up another business.

Not sure what it would be but I would make it work.

Is there anything else you’d like to share with our readers?

I would like to finish by saying something about confidence. I work with many business owners who lack confidence.

You get confidence from knowing stuff. From learning stuff. Just because you are good at what you do, doesn’t make you good at business!

Learn how to do real business. Have a business plan. Have laser focus. That will give you confidence.

Confidence attracts other people to you.

Thanks for the opportunity.

Dedicated to your success,

Janine Davison

Exposure Coach Sales and Marketing Coach

“Helping small business owners to STAY in business!”

Janine Davison - exposure coach - Mumpreneurs WA

Find me offline: 0450 882 778

Find me online: Business School Online:

See my reviews:

Follow me on Facebook:

Recently on Janine’s Facebook, Janine had a photo all the business cards that she had collected from businesses over the past year and sadly lot of those businesses are no longer running. They should of gone to Janine!! Janine would of sorted them out.

Thank you so much to Janine for your interview.  My favourite part of Janine’s interview is that most business owners lack confidence.  That surprises me.
What do you want to know about business?
Have a great week.

Julie Signature


Natalie Bradley Executive Regional Vice President

This week I am thrilled to introduce Natalie Bradley Executive Regional Vice President for Arbonne.  I first meet Natalie a few month ago at the Sunset Business Networking coffee morning.  Natalie has been with Arbonne for 3 years and 8 months.  It’s always great to meet business women who have grown an amazing business to the point where their husbands can retire. I mean WOW who wouldn’t like that and doing a job that doesn’t feel like work. Double bonus.  So I am pleased introduce the lovely Natalie for our Women in Business series today.

Natalie Bradley - arbonne - Mumpreneurs WAI  am a mum of 3 beautiful children Summer 11, India 9 and Ashton 4 and have been married to the love of my life Warren for 13 years, they are my world! We emigrated to Perth Australia 6 years ago from the UK where I was born and bred. I am a qualified nanny and have a science Diploma and worked the last 8 years before emigrating for Estee Lauder companies onboard P&O Ferries. After moving over with no friends or family or support and working in a job that made me very miserable I decided while on maternity leave to jump into the business of the 21st Century and start my own network marketing business where I could work from home around my family. Two months in I was able to sack my boss and 12 months in my hubby was able to fulfill his dream of being a stay at home dad and I love empowering others to be able to do the same and fulfill their dreams.

Tell us about your business.

Arbonne is a Vegan, botanically based, gluten free, cruelty free skincare, cosmetic, health and wellness company. Target market is everyone with skin and hair who are looking for healthier, safer and pure products that give them a beneficial result.

Please tell us what being a business owner means to you and why you became an business owner in the first place?

Being a business owner is the most empowering feeling that I never thought possible! I thought this just happens to other people and not normal everyday mums like me. I became a business owner because I was ‘over’ a boss dictating to me when and if I could have time off to spend time watching my childrens assembly’s and faction carnivals and I wanted to spend as much time as possible watching my last baby grow up. I’ve always wished to generate an income where I could give back to others and really make a difference to my families life and I was never going to achieve that working for someone else.

What would you say is your greatest professional accomplishment to date?
 My greatest professional accomplishment to date would definitely be creating a will-able business for my family and building a legacy for my children to be passed down for generations to come and then reaching Regional Vice President which meant my hubby could also sack his boss.
Natalie Bradley - arbonne - Mumpreneurs WA
Natalie Bradley - arbonne - Mumpreneurs WA

What’s the best advice you have received in business that you wish to pass on to our readers?

The best advice that I have received in business is that, you will never be able to pay your bills with other peoples opinions.

What has been the most effective marketing initiatives or programs you have used to promote your business?

The activity I have found best to promote my business has been attending networking events and meeting new people and connecting with them.

If you were to write a book, what would the title be and why?
The title of my book would be… Believe…. for me its all about your belief, you have to believe in your product and most importantly believe in yourself that you have the power to create what ever life it is that you desire. You are smarter then you think you are and you are stronger then you think you are all you need to do is believe.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I’ve recently discovered hard hat bookeeping app which has helped me out big time! Saves me hours of time from wading through receipts and invoices.

What can we look forward to in the next year?
In this next year I hope to inspire and empower and coach many more women to create the life that they desire and give them more choices.

Natalie Bradley - arbonne - Mumpreneurs WA

What do you do for fun/relaxation?
For fun and relaxation there is nothing better then spending time and days out with my beautiful family and spending time with friends.

Natalie Bradley - arbonne - Mumpreneurs WA
Natalie Bradley - arbonne - Mumpreneurs WA
If you weren’t in the business you are in, what would you be be doing?
If I didn’t have my Arbonne business I dread to think what I would be doing. When you do something that you love you will never work a day in your life.

Natalie Bradley - arbonne - Mumpreneurs WA

Is there anything else you’d like to share with our readers?
If you would like a free trial of any of the Arbonne products please email me at nataliebradley76@gmail.com or call me on 0415448600

Natalie Bradley - arbonne - Mumpreneurs WA

You can connect with Natalie on

FacebookLinkedinArbonne Website

Email: nataliebradley76@gmail.com

Phone: 0415448600

Thank you Natalie for a wonderful interview.

What do you think your husband would say and do if you could retire him?

Julie in the Making

Suze founder of Cherish Cherub Babysitting

Today I am thrilled to introduce Suze Trappitt the founder of Cherished Cherub Babysitting.  Suze is an expert when it come to children and looking after them.  She is my top pick for babysitting.  She has incredible babysitters and great prices. Seriously if you need a date night or a night off she your lady.  I am so pleased to have met this incredible lady. Thank you Suze for a great interview.  Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Suze and children have always gone hand in hand. With a career in childcare, her own children and dozens of foster children that have gone through her home, Cherished Cherubs Babysitting is just another arm of where her enthusiasm lies.

Cherished Cherubs Babysitting was a sideline for Suze initially, it was never intended to be the biggest babysitting agency in Perth, but no-one is complaining.
Suze Trappitt - Cherish Cherub - Mumpreneurs WATell us about your business.

Cherished Cherubs Babysitting is designed to help parents get some time out, to enhance their personal relationships, to attend appointments, or to meet work commitments, whilst knowing their kids are in the safest of hands in their home environment.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Please tell us what being a business owner means to you and why you became an business owner in the first place?

This was a lifestyle choice. With young children, running the long daycare days were too rushed and I wasn’t able to take them to appointments, attend school assemblies etc. I would have made more money in my previous job, but I am more about balance.

What would you say is your greatest professional accomplishment to date?

I am very proud that we help so many families. I love that we have are viewed as the go to point for important agencies such as Dept for Child Protection & Cancer Council. We focus on the needs of both the children and the families, and our whole team hold the same values.

What’s the best advice you have received in business that you wish to pass on to our readers?

It takes time, and everyone’s time line is different. I could be a lot further along than I am with Cherished Cherubs Babysitting, but I have chosen to spend time with the family, on further study and work with the needs of the agency as they arise.

What has been the most effective marketing initiatives or programs you have used to promote your business?

Our website is by far our biggest marketing tool, and we are continually evaluating what we have on there.

A CRM has been great once I hit a certain point where I couldn’t practically follow through with every client. This will depend on your type of business and stage you are at.
If you were to write a book, what would the title be and why?
Life is about Experiences

I am a firm believer in this quote. Everything happens at different times for a reason, sometimes we don’t understand it at the time, but it is part of our path to get somewhere else.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

The cloud is fantastic as you have access to everything most of the time (I am at a babysitting job now as baby sleeps). All of our systems are on the cloud, our email, our docs are on google, our accounting is Xero which is cloud based, as is InfusionSoft, our CRM system.

What can we look forward to in the next year?

We would love if more people and organisations knew we existed. It’s about getting our name out there some more ☺

What do you do for fun/relaxation?

I love fostering newborns, so not sure you would call it relaxation, but it is fun. I also spend a lot of time running around with my tribe of kids. On the flip side, I have a motorbike which I like to take out to the country and it lets me unwind without kids around.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
If you weren’t in the business you are in, what would you be be doing?

Possibly running day care centres at management level, but probably more inclined to go the community services sector to help those that need it most.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
Is there anything else you’d like to share with our readers?

There are always going to be new things to learn, and to do and that can/will cause stress. Keep life in perspective.

Connect with Suze on
Or  mobile 0417 927 525
or email – info@cherishedcherubs.com.au


Have you recently had a night off?  If you could what would you do?

Julie in the Making






Sarah Cordiner Managing Director of Main Training

I first came across Sarah Cordiner Managing Director of MainTraining in the Nifnex Review Newspaper that I picked up at the Nifnex Small Business Expo at Ascot a last year. I read the paper and came across the article on Sarah, I was very impressed.  I had an idea of wanting to run this Women in Business Series and decided to go for it.  I rang Sarah and she agreed to do an interview for me. Since then I have taken Sarah’s courses and they are worth every penny.

This is a not to be missed interview.  If you are looking for inspiration and motivation Sarah has so much to offer us today.

Sarah Cordiner Managing Director of Main Training

Author, qualified trainer, thought leader in ‘Edupreneurship’, ‘Edumarketing’, Entrepreneurship, Efficacy & Education. Specialist in training development and curriculum design and making smart people get heard.
CEO of MainTraining; Winner of the ‘Influential 100 Awards 2015 & 2016′; Founder of ‘The Edupreneur Awards. Finalist of the 2015 Telstra Young Business Woman of The Year Award and the 2015 Telstra Start Up Business Of The Year Award (winners announced in September 2015).

Keynote Topics:
– Education (Teaching & Learning Practices; The Hidden Curriculum; Curriculum/Instructional Design)
– Entrepreneurship (Hacks and hustles from my 10 years in business)
– Edupreneurship (What entrepreneurs and sales/marketing departments can learn about growing business by using the platform of education instead of sales)
– Workforce Planning & Development (How corporates can maximise their productivity and profitability by effectively utilising their workforce skills and capabilities)
– Students Transitioning From Education To Employment (What’s next and what do employers really want?)
– Overcoming Adversity (How actively creating adversity as well as effectively coping with it is the key to success in life and business)

Sarah’s work has enabled the education of thousands of Australian workers; helped welfare dependents in remote Australian communities progress to employment, initiated the movement of ‘Edu-preneurship’ and assisted other training providers to deliver excellent training.

BRW rich list member and super-edupreneur, Jack Delosa, says: http://bit.ly/1NgNkf3

International bestselling Author, and marketing expert Robert Coorey says “I had a vision to produce a training course that was cutting-edge and unique. I had lots of ideas but was going nowhere fast.
Sarah turned my random ideas into a proper, genuine, world-class course. With modules, checklists, action exercises, learning outcomes. I have no hesitation in recommending Sarah’s services”.

With a PGCE, a BA (Hons) Degree in Education and 10 years in business, Sarah knows a thing or two about combining business with education to create significant growth & authority.

I am pleased to welcome Sarah on Mumpreneurs WA and thank you so much Sarah for your amazing interview.

Tell us about your business.
I believe that everyone in the whole has a message that needs to be heard by the world. I deeply believe that throughout our lives, we attain and build upon an abundance of skills, knowledge, lessons and competencies that we are either well aware of, or take for granted.
Those who have realised that they have a message are changing the world by sharing what they’ve learned; but those who haven’t, or who are too afraid to step into the limelight, or fear they are too insignificant to make a difference, are trapped in a world where an inner niggling is constantly tugging at their sleeve to remind them that there is something they ought to be doing.

Having gone from ‘nobody’, to ‘somebody’ by using what I call, the methodology of ‘EDUpreneurship, my business MainTraining, is the platform that trains people with a message how to commercialise what they know in a way that gains them credibility and status in their industry, makes a difference to the world AND makes them a significant income.
Essentially, we help you get seen and heard so that all of that hard work, learning and skill you have acquired over time, can finally pay off both for you, and for those that you share it with.
MainTraning also provides qualifications, workforce skills planning and training/instructional design services.

Sarah Cordiner Managing Director of Main Training

Please tell us what being a business owner means to you and why you became an business owner in the first place?
For as long as I can remember, I always wanted my own business. I have always been enthralled by the idea of creating something from nothing; of the freedom to challenge oneself, to be creative, innovative and wallow in the intoxicating rewards of achievement that is utterly self-acquired.

However, after dabbling in selling guinea-pigs at 8 years old, and running my own home-help business at 16 – it wasn’t until I was faced with redundancy from an incredible (and highly paid) job as a Trainer and Training Manager in the UK Welfare-to-Work system that my entrepreneurial fire was truly set alight.

I’d had the opportunity to truly experience the difference I was capable of making to people’s lives, and the thought of not being able to do that anymore drove me to find a way of doing it on my own like the moon drives the tides.
My competition was the national Government and two multi-billion dollar global enterprises. I was 19 years old, had zero business training, $17 in my bank account, loved ones that told me I was stupid – but passion that could move planets. So I did it anyway. And I succeeded.
10 years later, I have now run my training and education business in three different countries, have affected the training of thousands of people globally and have an asset worth millions of dollars.

It hasn’t come without it’s bumpy roads and multiple self-questioning of my own sanity at times; but it has allowed me to step out of the oppressive and restrictive confines of a job description and help the world – and myself – in anyway I decide is fit. There is no feeling of freedom, reward and contributional service quite like it.

What would you say is your greatest professional accomplishment to date?
In entrepreneurship, I think it’s impossible to pick any one achievement as a unique success. Every success comes from a string of interconnected actions, strategies and efforts – they also come out of the way we handle commonplace failure and setbacks.
I made over 7 figures in my first two years in a new business in a new country; attained over $3million in funding for training for my clients; instigated the vocational education of thousands of Australian workers, provided welfare to work education to the long term unemployed in remote Australian communities, planned the career pathways of hundreds of careers in the mining, construction and oil and gas industry in some of Australasia’s biggest resources projects, written training that will educate endless students through Registered Training Organisations, a flying school, corporate businesses and even military personnel.
All of this and more in just 2 years, at 29 years old.
Whilst I am extremely proud of all of this, these ‘results are no longer what I consider as my successes.

The achievement I am most proud of, the thing I define as my greatest success, is not any asset or moment of glory; but the fact that I’ve never given up.

Sticking it out, instead of crumbling during the many times of frustration, stress and pain is my success.
Striving forward when I felt lost and alone is my success.
Refusing to accept that I’d exhausted every option when it seemed no choices were left; and finding the humility to laugh at myself when i was taking it all too seriously are my successes.
Starting a business with absolutely no money (as most start-ups do), but also with no phone, no laptop, no home and no friends or contacts – was made even riskier and harder as I was the only income-earner at the time. To make it tougher, having just moved to Australia, I didnt even have a visa, let alone furniture or bedding. (I slept on a towel on the floor for my first three months in business – yet in 6 months still brought in $250,000 from nothing). How? Because my greatest success is that I chose to not give up.

Maintaining resilience, hard work and strategically selected action-taking when you feel overwhelmed and ‘up against it’, is success.

Sticking it out when you’ve pulled endless thankless hours, havn’t slept in weeks, and don’t have a boss to give you a day off, a bonus or a grateful pat on the back, is the REAL success of all entrepreneurs.

The ones who face the fear, ride out the rough days, and still make great things happen that help other people are the successful ones.

Therefore, it’s not what we attain in terms of tangible goods or status that determines our success, but actually the quality of the constant and never-ending choices we make.

SC The Efficacy Effect - Final Logo

What’s the best advice you have received in business that you wish to pass on to our readers?
At 17 years old, I was given the opportunity to learn a very, very powerful lesson about making choices for success. When a friend of mine was extremely sick with Chron’s disease, the dreaded day came when I was called to go to my friend to say my last goodbye to him.
As I sat beside his bed, I was surprised to find him happy and optimistic – not what I expected to see from a dying man.

“Why are you so happy?” I asked him. He looked at me very seriously, saying, “Sarah, I want you to remember one thing, and I want you to never, ever forget this.”

With his hand shaking hard, he picked up a glass of water and placed it on the hospital bed-table in front of him. “Sarah, bad things will always happen to you. There are things in life you cannot control. Whether it’s a mean, jealous person, a marriage break up, or a serious illness – stuff will happen, and this cup represents all of the unpleasant, unexpected and disappointing things in life.” With that, he slammed the glass hard onto the table with a bang, sloshing water out onto the table around it.

“Never forget that 100% of the time, you have two choices”.

He pointed to the left hand side of his glass of water, and said “Choice number 1 Sarah, is when undesired things happen, and you allow them stop you. You allow them to become the excuse and the barrier to everything you do. You choose to allow them to leave you stuck until, eventually, you die”.

He paused for a moment to catch his breath and stop his hand from shaking so furiously. Pointing now to the right hand side of his glass, he continued, “Choice number 2 Sarah, is when undesired things happen, but you choose to see them as an opportunity. It’s when you choose to ask yourself, ‘What can I learn from this?’ or ‘How can good come from this?’ With this as your mindset, you choose to allow yourself to walk victoriously to the other side of any adversity a better, wiser and stronger person than you were before it happened”.
He finished by holding the glass up and peering over it from the opposite side that was originally facing him and wore a grin on his face again.

It was a profound moment as I realised that no matter what happened to me, I was ALWAYS in control of what my experience and overall result would be. I remind myself of this every time things don’t go to plan, whether it’s forgetting something at the supermarket, or losing millions of dollars and my entire workforce (yes this happened earlier this year); for this reminder gives me a sense of control that ignites my self-efficacy and ultimately what the result will be. It reminds me that all it takes to live a life of what I call ‘an efficacious existence’, is to make one of two choices.

What has been the most effective marketing initiatives or programs you have used to promote your business?
For me, the power of social media simply cannot be beaten when it comes to being seen and heard – because it two-way. It’s not like traditional marketing where the business simply broadcasts an endless, tiresome stream of ‘BUY MY STUFF’. Social media allows business owners to become FRIENDS with their audience; to create a following of raving fans instead of customers; to get your audience to voluntarily market your business for you, for free! It allows you to be loved and understood, as well as to love and understand. It allows the average, unheard of individual with no money, become an industry celebrity in a very short period of time. I know this because it’s how I’ve done it myself.
Using social media in the right way can take you from zero to hero if used in the right way. This is actually part of what I teach in my Edupreneurship Programs which you can find out more about by scribbling your name down here: http://bit.ly/1F54nkM

If you were to write a book, what would the title be and why?
I’ve always loved to write. As a kid I used to actually copy out other books; I’ve kept a diary since I was 8 years old, and I’ve started many books that I never finished or published. Like most people who know they have a message to share, the feeling of ‘fraud’, insignificance, overwhelm or fear of ridicule and failure is too much to face, and so the book remains scribbled in a notepad, on the to-do list, or backed up on an ancient hard drive in the ‘random stuff’ drawer in the home office.
However, if you don’t get brave and put that message out to the world, the simple fact is that they will never receive it, and you will never benefit from it.
With 7.2 billion people in the world, the chances of you finding a few that love your work are pretty high. So just do it.
Having taken my own advice, I have recently released an eBook about building effective adult learning programs that is soon to be released as an extended hard copy. I also have my book on efficacy, ‘The EFF Word’ which is nearly in it’s final draft which can be pre-ordered here: https://gumroad.com/l/TSbK
I believe that we all have something unique to share, to contribute and that can leave a significant impact on the world. For me, writing books is one of the many ways of doing this.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
There are so many tools and resources out there, many of which I share in my edupreneurship training courses, as well as on my facebook page.
However, one that I’m loving right now is ‘TargetGrow’, which is a great way to get your target audience to start following YOU on Instagram and Twitter. In the short time I’ve been using it I have had nearly 2,000 of my target audience start following me. It’s great!
Another great tip for start ups who can’t yet afford local staff wages, is to outsource some of your mundane and time consuming tasks to a virtual assistant. I have been using an Indian Virtual Assistant Business for more than two years now for tasks such as data entry, contact list building, research etc. I talk with my assistants every day on skype and their full time wages are extremely affordable.

What can we look forward to in the next year?
The greatest joy coming my way in the next 12 months is my first baby which is due in March 2016. As a dedicated workaholic, this has put a very new focus on the way I run my business. Systemisation and automation has become top of my list. Finding ways to get my business to run without me will be vital in allowing me the motherhood I desire whilst still maintaining a growing business.
On top of a lot of setting up of policies, procedures and automated technology; part of this has also been turning my knowledge, courses, training programs and information into online versions. This means that people all over the world will now be able to access my programs, and at a much lower cost since travel and venue hire expenses are now removed. I am super excited for the upcoming launches over he next 12months and continuing to see my business not only thrive, but leap forward whilst being evermore in autopilot!

What do you do for fun/relaxation?

Screen Shot 2015-09-06 at 7.38.05 am

Painting by Sarah Cordiner

I love to lose myself in art when I can. I love that art has no right or wrong methodology, no good or bad result. Art is just an expression of yourself. The picture above is one of my paintings in acrylic from my ‘movement and colour’ series. I filmed myself dancing around in ‘slow shutter; mode (which makes everything very blurry). I took stills from the film and simply painted the results! It was all very fun!
But my main love is travel. With Gypsy blood in me, roaming and exploring is not just something I like to do, but something I HAVE to do regularly to feel alive, free and connected to the world outside of my immediate environment.
Tramping barefoot along a beautiful beach on a sunny day is also my idea of heaven.

If you weren’t in the business you are in, what would you be be doing?
I ask myself this all of the time. I think it’s important to, especially when times are hard and we’re feeling flat and miserable. Most successful people are not only doing what they love, but they also have multiple streams of income.
I’ve worked 10 hard years on getting MainTraining to where it is. It has changed every single one of those years and will continue to change every year to reflect my own evolution, likes, dislikes and my customers needs. Anything that remains the same will eventually die out, and so change is not only a part of life in business, but an essential part of it.
For a long time I have dreamed of creating a childrens educational book and TV series. Now that I have my own little one coming along, I feel it is time to finally start up this stream of ‘me’ too. I always loved anything David Attenborough did when I was a child and wanted to be an ‘animal explorer’. I plan to fulfill this dream through the characters and adventures I have created for my childrens books.

Is there anything else you’d like to share with our readers?
If there is one gift that you can ever give yourself, it is efficacy – the belief in your abilities to create desired results.
You have unique talents, knowledge, skills and messages that the world needs to hear; and you are worth being heard. You are powerful beyond your wildest imaginations, and the sooner you give yourself the chance to prove it, the sooner you’ll wish you started today.
There is no such thing as the epiphany to the perfect idea, there is no perfect recipe for success. So don’t wait around with your life on hold until ‘you have the perfect idea’, or ‘the right amount of money’, or ‘the perfect situation’. There is no such thing. You have to continuously take tiny tiny steps towards the direction that feels right now. Then re-evaluate where you are, what that little step taught you and then move forward a little more again.
You do not need to know exactly where you are going, or how you are going to get there. Just dream big, believe in yourself and do what you can, with what you have right now. I’ll bet it’s a lot more than you realise.

Sarah Cordiner Managing Director of Main Training

You can connect with Sarah on

Facebook: You are what you NicheEfficacy EffectMainTraining


Company Website – www.maintraining.com.au

Personal Website – www.sarahcordiner.com

Blog – http://sarahcordiner.blogspot.com.au/

Email – info@maintraining.com.au

I lover Sarah’s finishing comments “You do not need to know exactly where you are going, or how you are going to get there. Just dream big, believe in yourself and do what you can, with what you have right now”.

Sarah Cordiners courses are available through the Mumpreneurs WA website courses.  If you use our unique code Mumpreneurs you can get 10% discount.  Seriously check them out and their are even a few freebies you can test out.

What did did you like best about Sarah’s interview?

Julie in the Making



I Quit


I QUIT.  Yes that’s right I Quit I have had enough. When enough is enough you have to let it go.  Don’t look so shocked we have all quit stuff over the years,  I have quit softball, I have quit smoking (thank God) and I have even quit biting one fingernail called stumpy.  So what am I quitting this time.  This time I quit self doubt.

Self doubt has been a useless friend of mine over the years.  A friend that is not really a very good friend at all.  Self Doubt has sat there and told me I am a fraud for years.  Which is probably why I smoked for so long. So it’s finally sayonara to you my old friend.

Self doubt you don’t get to tell me anymore that I am a fraud. I have proved you wrong so many, many times in my life and now.  Finally after 40 years of you showing up to mess with my head are no longer needed or wanted. In high school you told me I was dumb and I failed school but then after I left school I knew you were wrong. I went back to school and got my Bachelor in Arts majoring in Psychology and even went on to get a Graduate Diploma in Education.  Which spins me out as you always told me I was a bad speller. Which is still a touch true. But doesn’t mean I am dumb.

Then when I did get my Grad Dip and became a teacher, you told me I wasn’t a real teacher. That I couldn’t manage the class. Self doubt made me believe this was true and after having the class from hell I quit after a year.  Then after a few years I returned to teaching.  Self doubt you were wrong again. I am, in fact, a great teacher, I am organised, I have excellent time management skill and developed fantastic behaviour management skills.  You no longer rule my doubts in teaching.

Lastly I started my own business.  The business is slow to start and takes a lot of time. Self doubt you have been whispering in my ear again the same, old, tired and stupid messages of self doubt, fraud, not good enough, and not enough knowledge to know what you are doing.  Well it’s time for you to go. Self Doubt you have been eliminated.  I can’t stand the messages anymore. They quite simply are too old and too tired. Or maybe I am too old and too tired to care.  I have proved you wrong, time and time again.  My others friends determination,  strength, guts and drive have kicked your butt many times and they are the ones I now are listening to.

Good riddance to bad friends.

How about you? Do you need to quit some unwanted friends?  Who are they?

Julie Signature



How to become the go-to Authority in your Industry Review

how to become the go to authority in your industry review - Mumpreneurs WAThere’s so much to learn when going into business.  It can be quite overwhelming with everything you have to do. You have leads, sales, administration, marketing,  social media, time management and finally your professional development (whoops and personal development).  The two main professional development organisations I am learning from at the moment are the Business Station with their free government funded courses run by District 32 and courses created by Sarah Cordiner from Main Training. I love these two professional development businesses as they are jam their courses full of information you can use, it’s value plus with capitals.

I’d like to review and tell you about the course from Sarah Cordiner – How to become the go-to Authority in your Industry.  (Note this is not a paid for review and I paid for Sarah’s course).  If you want to get a sneak preview of some of the value Sarah has to offer check out her Youtube channel.  She has some great free content.

How to become the go-to Authority in your Industry is an awesome course. This course is jammed packed full of information to get you started in your field.  What I have liked best about this course is Sarah is easy to listen to, easy to understand and implement the information.  There are 40 modules in the course, there is information on how to get the best out of your social media, organise and automate it,  selling your products,  building your credibility and more. Seriously there is too much to list just go and check out it out for yourself.  This course has so much value in it you’d be nutter not to do it.

Since all of Sarah’s courses are online they are completely self paced.  I need that.  I don’t want to use up my precious babysitting credits to go to courses.  I also need a course that isn’t going to waste my time or money on up selling me.  I can do Sarah’s courses at the rate I want to, when I have time or am not so tired I will fall asleep on the computer and if I do I can go back to it.

What I really need to do now after completing the course is to go back through each module and start applying the information and techniques that Sarah is suggesting.  I am interested in getting things to be a lot more automated rather than doing it all, all the time.  A goal I want for the year and Sarah certainly makes it sound a lot easier, is automation and reduce some of the stress of running around all over the internet doing things.  Sarah give you lots of great website to help you do this.  Much easier to do this course and get all the information given to you than trying to nut it out yourself. I have been trying to nut it out and not really getting anywhere.

The next course I want to do it from Sarah is How to create your own Profitable Courses. Another awesome looking course.  I just noticed there is a free trial available for this.  Go and have a look.

NOTE:  I wrote this about a month ago and have only just got back to finishing this off now.  In this time Sarah Cordiner has offered our Mumpreneurs 10% off all of her courses.  You can see all the courses here.  There are a couple of freebie courses there to try and Sarah said if you use the code Mumpreneur you will be 10% off any course.  Wooo hooo.  I have done a lot of learning online and there’s only a few I rave about and Sarah’s is one.

Enough raving.  I am interested in what professional development you are doing? What courses are you doing? Who do you rave about?

Julie Signature


Why is a Startup Business so scary?

Why is a startup business so scary - Mumpreneurs WA

There are many types of businesses you can do, you can work from home, online, buy a shop, direct sales or multi level marketing.  I have done a couple of MLM business as I wanted my own business. These were great businesses and I wasn’t scared doing these businesses. Although there were scary things I had to learn like pick up the phone and ring people, follow up, ask for sales or parties. Those things scared me.  But a startup business from scratch is a whole another ball game in terms of scary.  So why is a startup business so scary?

A startup business has 5 huge scare points (no this is not Monster Inc).

You will fail miserably.

You’ll put your heart in soul into what you are doing. You want to succeed, you think you have a good idea but what if you start your business and it’s a complete and utter flop and you have to shut up shop.  There are two massively scary things about this 1. you have to go back to your job and 2. you’ve failed.  When I stopped my MLM businesses I didn’t really feel like I failed as I felt it was time to move on.  The businesses were good but not really my passion.  Plus it wasn’t my idea and I wasn’t the founder.  Being a founder you are doing it all from scratch, the colours, the logo, the flyers, the admin, the sales, the lot.  It’s all your ideas and work.  This is scary what if you get it wrong.

You will lose all your money.

Big, actually huge factor. What if you lose all your money? Or even worse your house?   Have you seen Gordon Ramsay’s Hotel Nightmares?? I mean some of those terrible hoteliers lose $100 000’s of dollars in bad businesses.  They are complete nutters who are dysfunctional which assures me I can’t be that bad.  But there is always that worry in the back of your head.

You don’t have enough time.

Being in startup there is so much to do and you have so many big ideas.  Like the old Chinese proverb says “The journey of 1000 miles starts with one step”. If I keeping making the steps then it will eventually come together. I have to remember I don’t need to sprint, a walk is ok and I will get there in the end. Also there is never enough time to get it all done. If you are a mum start up like myself you are stealing time from everywhere to get your stuff done.   It’s a bit like teaching there is always something to do.  This leads to my next point.  I could outsource but……

You don’t have enough money.

Some people have lovely angel investors (you can contact me anytime angels),  rich hubbies, or sponsors.  Some of us don’t.  I’d love to outsource some of my work while I get going but can’t.  I will as soon as I can.  One of my wonderful business buddies who runs Cherish Cherubs Babysitting who has slowly built her business to be a fantastic successful business gave me a great piece of advice. Keep doing it yourself until you absolutely have to then get people or systems on board. Don’t pay for things you don’t need yet.  AWESOME.  Thanks Suze.

You don’t know anything about business.

Lastly you don’t know anything about business.  It’s a long and steep learning curve.  There’s lots of learning and so much to get through if you want to be successful. Like anything the professional development road is never ending.  I am loving the learning and really starting to gain confidence in what I have learnt.  Not only am I gaining confidence in business but bring my prior professional skill set to the table is a huge help.  Even if you know nothing you can learn it.

So now you now why is a startup business so scary. My advice GO FOR IT.  If your not sure what you want to do.  Have a think about what is your passion? If you could go back to school what would you do? What do you regret not doing?  That will help you focus on what you could do.

And in the end, you know what, if you do fail you have learnt heaps which will undoubtedly take you to the next business or project you are suppose to work on.

Happy Starting up.

Julie Signature


How a novice went from 10 to 2000 Twitter followers in a month.

How a novice went from 10 to 2000 Twitter followers in a month.  Here’s how to do it.

Last year I decided to try a little experiment to get more followers on my Twitter account. I got the idea from one of my blogging gurus Jon Morrow at Boost Blog Traffic.  Jon is the go to guy on traffic for blogs.  If you haven’t visited him you must.  The beginning of my story is short – I had something ridiculously poor like 10 followers, actually I think I may be even been even lower than that, even the cat next door had more twitter followers than me.  I was on a mission to get this number up.

This is me as a Twitter bird. Bright eyes and bushy tailed looking naively into the Twitter world wanting more followers.  Thanks to those Tweeters it’s been nice to connect.How a novice went from 10 to 2000 Twitter followers in a month

In one month I went from 10 to 2000 Twitter followers.   It was a bit of fun watching the numbers grow. In fact the numbers worked with my head and I was getting addicted to the numbers going up even if it did feel shallow and meaningless.  But amongst some of the shallowness I have actually gotten some real followers.

How a novice went from 10 to 2000 Twitter followers in a month

So what did I do?

  • Started following people in my niche.
  • Started following my blogging gurus.
  • Searched for #mommyblogger or #mummybloggers and followed as many of them as I could.
  • I followed anyone that followed me.
  • I followed anyone on blogs I read.

What happened

  • People stared following me back.
  • People of people started following me back.
  • I got some tweets retweeted.
  • I got some tweets that were favoured.
  • I loved the numbers going up.

What tools did I use to help me?

  • I joined Unfollowers. This is a great tool for following people and unfollowing people. I like the set up and easiness of Unfollowers.
  • I use Bufferapp. Another great tool which will automatically tweet up to 10 tweets of yours per day.  You can tweet more but it cost after 10.  I am still a novice and not going to pay at this stage but like it.


  • Discovering great blogs both in my niche and from the Blogging gurus.
  • Getting numbers that go up so quickly when I am trying.
  • Making favourite lists of tweeters and able to cut out some of the noise on my busy news feed.
  • Given me confidence that I can actually get followers in the social media world.


  • Not having the right audience.
  • Most my audience not really caring or reading my tweets.
  • Being a twit that is just following and unfollowing people.
  • Can take a bit of time.
  • Having a cluttered news feed.

Must read the next paragraph.

Now this is funny, I did follow back some tweeters that had called themselves “@lovemessages” “@omgloving”, “@realquotes”, “@truefacts” or something similar to these (these are not their actual handle names). Don’t follow anyone that is about love, relationship, quotes or even facts type of tweeters.  I, in my naivety thought these would be actual romantic messages or even good facts….No, No and NO!!  These kind of tweeters are retweeters of porn. Yes I said it porn.  It freaked out me out the first.  I was on my phone in the middle of the night checking out my feed while I was feeding my baby and up popped this photo of boobs,  that wasn’t so bad but then another horrible picture and more horrible pictures that I won’t even go into what they have been…..arrrgh, horrible.

At first I didn’t realise it was a retweet.  I pressed the little person icon next to the message and it popped up that I was following the original tweeter – NOOOOOOOO.  So then I unfollowed them and then followed again, didn’t get it the first time doh. I opened up the message and saw it was a retweet.  I tried to find the retweeter by scrolling on my list to find them,  nope that didn’t work,  too many on my list by then. Then I tried to find the handle name – NO that didn’t work on my phone.  In the end I had to wait until morning to get to my computer and find the offending follower and unfollowing them.  Since then I have had a few more porn retweeters pop up and have unfollowed them.  I am still useless at unfollowing them on my phone and have to leave it on the tweet and refer back to my computer to unfollow them. I am now a little bit more conservative with my following habits and actually make a judgement about who I will following rather than follow any old twit.

Rules of Twitter

Here are a couple of rules you need to follow so you don’t get your account suspended from Twitter by going too aggressively.  Check out the basic rules here.

  • You should only follow less than 100 people per day.
  • Unfollow only less than 50 to 100 people per day.  I was doing 50.
  • You are only allowed to follow up to 2000 people until you have 1800 or more people who are following you.  Twitter stops you at 2001.
  • Once you get 1800 – 2000 followers you can start following more accounts again until 10 000.  Then the rules change again after that. I am unsure of these rules after 10 000.

It’s been an interesting Twitter experiment. What a laugh hey?

Have you had any funny experiences with Twitter?

My next experimental venture for followers will be with Pinterest  and Instagram.  I have free ebook I need to read from Vincent Ng from MCNG Marketing.

Does anyone have any tips for getting more Pinterest or Instagram followers?

Pictures are from http://iconbug.com/

Julie Signature

Win $25 000 with St Georges Kick Start

Win $25000 with St George Kick Start - Mumpreneurs WA

Are you a new business?  Are you about to start or have been operating less than 3 years?  Then you could win $25 000 with St Georges Kick Start for your business.  What a great opportunity to really get your business going with the money and the exposure for you new business.

St Georges Kick Start grant is offering 4 business $25 000 each to kick start your business or business idea.  The grant is being offered to businesses who are passionate about innovation.

What do you need to do?

Fill in the application and submit it by the 29th March.  Finalist will be announced on Friday the 22nd April.  There will be 11 Finalist and you’ll get to pitch your idea at the TedXSydney at the Sydney Opera House.  How amazing would that be.

Here’s the link – http://info.stgeorge.com.au/kickstart/

Simple so get started and fill in the application.

All the best.

Julie Signature


What Handbag do you use?

I envy women with older children for their gorgeous smaller handbags. I love hand bags and had many bags pre-children. I was at a networking on Thursday and one of my friends has started selling handbags and had her business launch on the weekend.  I loved her handbag and this got me thinking. What handbag do you use?  Is it functional, is it about the style or is it just like the lost city of Atlanta where everything gets lost?

Recently I did a big de-clutter and chucked out all my nightclub handbags and pre-children bags. You see I am currently using a red handbag the size of a small suitcase to go out for a morning. You think I was going overnight with everything that is in it. I think I could survive a few days in the outback with ease.

What Handbag do you use - Mumpreneurs WA

My red handbag I use most days is a practical handbag I can fit everything into it. This bag is nearly dead and I am stretching it out for a few more months and it’s gone. The bag is good for size but oh it does my head in as it takes me ages to find anything in the bottom. Packing for a morning out my handbag is packed to the brim, especially on a weekend. I have water bottles, dummies, nappies, wipes, purse, phone, snacks, tissues, diary, business cards and other bits and pieces your would not believe. The other day I was at the doctors and had to look for a tissue in my bag and saw a weird looking brown thing in my bag. I waited until I got home and it was half an old sausage. I was laughing so hard, so nice to be left some left overs from my toddler.

What Handbag do you use - Mumpreneurs WA

Now to my lovely bags. I have two non kid handbags for business days. I love these bags and can actually find things in them. A gorgeous black and white number and a nude colour bag. I feel like a normal and funky woman when I use these. It’s nice. Occasionally I can get away with using my nude handbag now I only have one toddler on the week days. We seem to be able to fit the basics in it.

Now back to my friend Naomi she has started selling the most stylish sunglasses, handbags and accessories with Feri. Her bag is gorgeous. I want three when my kids stop putting there left over sausages in it.  But I just have to share some of the great bags she has since I love handbags.  If you do love any of these or want to see more you can contact Naomi on her Faceboook page or browse her website.

What Handbag do you use - Mumpreneurs WA What Handbag do you use - Mumpreneurs WA  What Handbag do you use - Mumpreneurs WAWhat Handbag do you use - Mumpreneurs WA

Seriously aren’t the gorgeous.  Are you sporting a lovely handbag?  I hope so as it really does make you feel a million dollars to have a stunning bag.

Happy Handbag Day.

Julie Signature