What's wrong with the label Mumpreneur?

What's wrong with the label Mumpreneur

When I first started my little MLM business I wasn’t even aware of the term Mumpreneur and now I have a business called Mumpreneurs WA.  Recently I saw a snippet of an interview on 60 minutes Jessica Rudd and she rolled her eyes at being called a Mumpreneur. I felt quite offended by her eye rolling. Jessica Rudd is doing extremely well in China with her business selling baby and mother products and hats off to her, it’s hard work running your own business. Well done Jessica on your success. But please don’t sit there are roll your eyes at all the Mumpreneurs out there doing it tough. Or roll your eye’s with the word “Mum” in it.   Jessica is not in the real world of Mumpreneurship. She is blessed to be the daughter of Kevin Rudd, former Prime Minister of Australia and ultra successful entrepreneur Thérèse Rein. I am sure she has a truck load of help and she has grown up in a very prestigious family and they have connections. Some of us and not quite that lucky to have that backing, that help or connection.

What’s wrong with the label Mumpreneur?  Nothing I think the word Mumpreneur is a true celebration.

There are so many terms for an entrepreneur why do people get the boots into Mumpreneurs. No one is writing or talking passionately about the solopreneur, kidprepreneur, studentpreneur, my friend even calls herself Enjopreneur, got to love that one. Seriously who cares what sort of “preneur” you are. But don’t be rolling your eyes at women who have less little support and trying to make a good crack at being an entrepreneur on their own. Some of us are doing it bloody tough. I’d love to be in China with my house cleaner, driver and cook to help me so I could be an “entrepreneur”. I am sure there would be all this help as I know teachers who have worked in China and they have had this help with their salary packages. I mean bring it on.  Instead I am in Perth in the “burbs” bashing it out.

Why is Jessica not embracing herself as a Mumpreneur, it’s like me saying I am not a feminist. Every single person who believes in the philosophy of equal pay and right for women (which we are still not there yet) is a feminist. I will shout it from the roof tops, as business women and mothers we are Mumpreneurs.  Why? Since 1992 women have increased their time at the workplace but they have not reduced their domestic work load. Women still do twice as much domestic work as men. Although men have increased their time with the care for the children this increase is is made up with play time whereas women make up the majority emotional and physical care of the children (Trends in Domestic Work – Australia Bureau of Statistic ) If you are working or have a small business you are doing just as much as we did in 1992 but you have more workload than mothers in 1992. No wonder we are burning out. That is why we are different to Dadpreneurs. It’s in the statistics.

Labels do help us define who we are and help us on our road in life. People really need to get over being a label, we label ourselves as mothers, wives, girlfriends, sisters, best friends, fashionistas, foodies, cafe goers, active wearers, etc It gives us the ability to identify ourselves, to belong to a group or a tribe. Being a Mumpreneur is not a bad label it’s a label of empowerment, we work bloody hard as Mumpreneurs because being a mum is a tough job and throw a business on to top of it and it can push you to breaking point. You need to have guts, determination, strong boundaries and support. Some of us do this on our own. Embrace being a Mumpreneur, for being a “Mum” and a “Preneur” are two of the proudest achievements I have done in life.

I think I am so offended with Jessica’s eye rolling is that I support a huge network of Mumpreneurs (and you don’t even need to be a Mum to be with Mumpreneurs WA as we are totally inclusive, it just gives Mum’s the opportunity to network with kids).  I love small business and love supporting women in business. Not only do I support my paying members but I support non-member who don’t support me. I do this because I believe from the bottom of my soul of what I do and Mumpreneurs WA. I try to support women in business in every way I can to help their businesses be successful and more forward. I see how hard they work, I see how they need support, I see the connections they create with each other and I do this for very little.  I tag, I share, I blog, I run meetings, I connect people and share knowledge. I do all that I can for women in business and Mumpreneurs this is why I am so offended as I am on the ground supporting the women that make a real difference to our economy. Let me give you the heads up women play a huge part in driving our economy.

Please Jessica don’t roll your eyes at what I do or any Mum in business.  It’s not a term to be put down or sneered at. Seriously get over yourself, of course we are ENTREPRENEURS but we are also proud MUMPRENEURS!!

What are your thoughts do you like or dislike the term Mumpreneur?

If you like or even dislike this article please share as I would be very interested in your opinions.

Julie Signature

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4 Comments

  1. I totally agree that women play a huge part in driving the economy, and we’re going to become an even greater force. “Mumpreneurs” are going to change the world – through creating businesses that allow them the flexibility that they require to fit in with their lifestyle.

    You said it in your writing – Mumpreneur is another title – some will resonate with it, others won’t – but we can still respect each other! There is no right or wrong!

    You do an amazing job at supporting Mumpreneurs and your community – thank you for setting a wonderful example!

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