What's wrong with the label Mumpreneur?

What's wrong with the label Mumpreneur

When I first started my little MLM business I wasn’t even aware of the term Mumpreneur and now I have a business called Mumpreneurs WA.  Recently I saw a snippet of an interview on 60 minutes Jessica Rudd and she rolled her eyes at being called a Mumpreneur. I felt quite offended by her eye rolling. Jessica Rudd is doing extremely well in China with her business selling baby and mother products and hats off to her, it’s hard work running your own business. Well done Jessica on your success. But please don’t sit there are roll your eyes at all the Mumpreneurs out there doing it tough. Or roll your eye’s with the word “Mum” in it.   Jessica is not in the real world of Mumpreneurship. She is blessed to be the daughter of Kevin Rudd, former Prime Minister of Australia and ultra successful entrepreneur Thérèse Rein. I am sure she has a truck load of help and she has grown up in a very prestigious family and they have connections. Some of us and not quite that lucky to have that backing, that help or connection.

What’s wrong with the label Mumpreneur?  Nothing I think the word Mumpreneur is a true celebration.

There are so many terms for an entrepreneur why do people get the boots into Mumpreneurs. No one is writing or talking passionately about the solopreneur, kidprepreneur, studentpreneur, my friend even calls herself Enjopreneur, got to love that one. Seriously who cares what sort of “preneur” you are. But don’t be rolling your eyes at women who have less little support and trying to make a good crack at being an entrepreneur on their own. Some of us are doing it bloody tough. I’d love to be in China with my house cleaner, driver and cook to help me so I could be an “entrepreneur”. I am sure there would be all this help as I know teachers who have worked in China and they have had this help with their salary packages. I mean bring it on.  Instead I am in Perth in the “burbs” bashing it out.

Why is Jessica not embracing herself as a Mumpreneur, it’s like me saying I am not a feminist. Every single person who believes in the philosophy of equal pay and right for women (which we are still not there yet) is a feminist. I will shout it from the roof tops, as business women and mothers we are Mumpreneurs.  Why? Since 1992 women have increased their time at the workplace but they have not reduced their domestic work load. Women still do twice as much domestic work as men. Although men have increased their time with the care for the children this increase is is made up with play time whereas women make up the majority emotional and physical care of the children (Trends in Domestic Work – Australia Bureau of Statistic ) If you are working or have a small business you are doing just as much as we did in 1992 but you have more workload than mothers in 1992. No wonder we are burning out. That is why we are different to Dadpreneurs. It’s in the statistics.

Labels do help us define who we are and help us on our road in life. People really need to get over being a label, we label ourselves as mothers, wives, girlfriends, sisters, best friends, fashionistas, foodies, cafe goers, active wearers, etc It gives us the ability to identify ourselves, to belong to a group or a tribe. Being a Mumpreneur is not a bad label it’s a label of empowerment, we work bloody hard as Mumpreneurs because being a mum is a tough job and throw a business on to top of it and it can push you to breaking point. You need to have guts, determination, strong boundaries and support. Some of us do this on our own. Embrace being a Mumpreneur, for being a “Mum” and a “Preneur” are two of the proudest achievements I have done in life.

I think I am so offended with Jessica’s eye rolling is that I support a huge network of Mumpreneurs (and you don’t even need to be a Mum to be with Mumpreneurs WA as we are totally inclusive, it just gives Mum’s the opportunity to network with kids).  I love small business and love supporting women in business. Not only do I support my paying members but I support non-member who don’t support me. I do this because I believe from the bottom of my soul of what I do and Mumpreneurs WA. I try to support women in business in every way I can to help their businesses be successful and more forward. I see how hard they work, I see how they need support, I see the connections they create with each other and I do this for very little.  I tag, I share, I blog, I run meetings, I connect people and share knowledge. I do all that I can for women in business and Mumpreneurs this is why I am so offended as I am on the ground supporting the women that make a real difference to our economy. Let me give you the heads up women play a huge part in driving our economy.

Please Jessica don’t roll your eyes at what I do or any Mum in business.  It’s not a term to be put down or sneered at. Seriously get over yourself, of course we are ENTREPRENEURS but we are also proud MUMPRENEURS!!

What are your thoughts do you like or dislike the term Mumpreneur?

If you like or even dislike this article please share as I would be very interested in your opinions.

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3 Ways to Deal with Small Business Burn Out

3 ways to deal with small business burn out - Mumpreneurs WA

It’s all getting to much for you. You’re suffering with stress overload, your children are not getting the attention they need and you know it, the house looks like a bomb and has been hit by a nuclear bomb and you can’t get on top of your small business tasks. You are bending under the pressure of your small business. Here are 3 Ways to Deal with Small Business Burn Out.

You have three options.


People talk about outsourcing and if you can afford it in your budget do it! Your time is also money and this will free up more time for you to do what you need to be doing. I am only just getting to the stage to outsource a little bit of my website work and I am really exciting to be passing some work off to Kirsty Morton from Kristy Morton Consultancy for some of the tasks that need fixing on my WordPress. I can’t tell you how much of a relief I feel to pass some of this work off. I could do it myself but I actually value the time more at the moment than the money. Time is also of great value when you are a stress out maniac. You don’t need to do everything all the time yourself.  This has taken me a long time to learn. There are lots of excellent virtual assistants that can also help you with some of your tasks to free up time.  I never really knew what a VA did but Sharon Pegrum wrote an awesome article on how they can help your small business – Why you should hire a small business? Give it a read and see if you need a VA and you can go local rather then overseas.

Pull back

Yes I said it. As entrepreneurs we don’t want to hear it and we get messages on Facebook all the time about struggle through the tough times, you can do it, bust through the hardships, break down walls etc etc. I am getting a bit tired of it. Sometimes this is a crock of shit when you have small children. Your kids are small only a very short time and they they are the top of the list. You can work your guts out when they get a bit older and off doing their own thing. Small children are hard work and time demanding. Pull back on the work. It can wait, your children can’t. It’s ok to pull back.

Stay the Same

Don’t change a thing. Continue to do what you have been doing and you will burn out. At my worst I was so tired and trying to processes stuff on my wordpress at night my thinking was delaying and I had to concentrate so hard to keep focused on simple tasks. This is not a good thing. Not only can you not do task efficiently but the stress from the house and children is too much as well. You feel overwhelmed by the piling housework and tasks you need to do. This doesn’t make for a happy life now and the now is very important in life too. There is something to be said for being grateful for now and living in the moment.

Don’t get me wrong, I am not saying give up your entrepreneurial goals or close your small business. You have only so much time and we all have the same amount of time. I am very good with my time management and always have been. But I have struggled with doing everything and I can’t. I pulled back and it was the best thing I ever did. I am now having weekends off except for a bit of writing which I love to do. I am having nights off and watching The Block or Masterchef. Plus I am having movie night on Fridays, it’s awesome. I feel happier and my house is cleaner and my kids are happier as I am not so grumpy and overwhelmed with everything.

Think about what is really important to you in the big scheme of things. It’s easier to do than what you think. Remember it’s your business and it’s on your terms.

Have a great week.

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If you want more support and networking with like minded business women, join us today and don’t be alone.


Release your inner Writer

release your inner writer

I am not sure what it is about wanting to write books. Does everyone have the desire to be a published author? Or is it just some of us? I have always wanted to publish books despite not having the best grasp of the English language.  Growing up I struggled with English and still do, I miss words out or add in words that aren’t suppose to be there. When I finished year 12 I didn’t even pass English and in fact on my TEE results it actually classed me as “illiterate”. Which I wasn’t but I certainly didn’t have the skills to head on down to Uni-town. Which is where I wanted to be for all the wrong reason, mostly living out of home and partying. But I still have this urge to write and I have a few books inside of me wanting to get out.

I thought if I put it out there that I want to write another book and get some other like minded people on board then I will have to stop procrastinating and actually do it. If I set the tasks up that I want to do that are achievable I can share this with others easily and it makes me accountable. I am certainly no expert when it comes to writing or publishing. I have published one book called A Baby for Mummy on Amazon. After publishing that I felt more confident about going the full hog and getting my cyber safety books up and running again after writing them back in 2012.  I really feel it can be done and if I can do it anyone can.

Getting an online product going for your business is great for your business. Whether you want to write a mini ebook to give away free to clients or subscribers, a book of all your tips and insider knowledge which people can buy on your website or on Amazon. This is an awesome start to getting your online products going.

For me the main thing that stops me is time and then it gets put to the back burner. If you are like me and want to make a start and get that book going. Join my 4 week kick start book challenge. It’s simple and easy motivation to get you going and on the road to writing that book that is burning inside you. It can be a fiction or non fiction book. As we all know it’s a case of blocking out a bit of time and doing it anyway.

Join here. We are starting on Monday the 17th of October and every Monday you will receive an email with a few tips and task to do for the week.  It will only run for 4 weeks and we can move on to other challenges with our books as required.  But for now —-

Let’s get our inner writers writing.

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