When I first started in business I had no idea what I was doing. I knew I had to start learning and meeting people. One of the first networking coffee’s I went to was with Janine Davison, Sales and Marketing Champion at Exposure Coach and Online Business School. I was blown away. The coffee meet up was awesome. It was informative, warm and welcoming. Janine is one business woman who knows what she is talking about. It was great pleasure I introduce Janine Davison to our Women in Business Series. Thank you Janine.
Tell us about your business.
Exposure Coach was created to help small business owners STAY in business with elite sales and marketing training. We provide personal coaching, sales workshops and an online business school.
Our target market is the motivated, time-poor, cash-poor small business owner. Our market of small business owners need help but often can’t afford it and/or struggle to find the time to work on their business.
Please tell us what being a business owner means to you and why you became an business owner in the first place?
The failure rate of small business in Australia is about 8 out of 10 inside of 2 years, which is concerning. Those figures are way too high and I believe that a lot of it comes from lack of support and knowledge. And quite frankly many small business owners cannot afford to train up in business. I got into this business as a saw some business coaches charging a fortune for services and believed I could help people for a lot less.
I have worked for most of my adult life in sales and I feel that I can give a lot back to the small business community. People tell me that I am quite inspiring, (so without tooting my own horn) I like to run with that by providing inspiring and very interactive coaching and training services.
What would you say is your greatest professional accomplishment to date?
I am not one to write books, nominate myself for awards, stand on stage promoting anything and I am not on the public speaking circuit. Funnily enough I don’t do much self-promotion.
My point of difference is the fact that I am “In the trenches” with small business owners. My daily accomplishments come from seeing business owners “Get excited” about what their business could do, when they have laser focus.
Seeing the business owners I am working with make more money and not having to go back to a job working for someone else is very rewarding. A great accomplishment in itself.
What’s the best advice you have received in business that you wish to pass on to our readers?
“Go the extra mile because there is less traffic on it!”
I don’t believe in all this stuff about your comfort zone. Reality is you need to do things you haven’t done before to get results you haven’t got.
You need to take risks, seize opportunity and have laser focus to succeed in business. ( I could go on and on regarding this question)
Nothing frustrates me more than people who don’t seize opportunity in business. After all we are the land of opportunity!
Just get out there and do it. See what happens!
What has been the most effective marketing initiatives or programs you have used to promote your business?
Having something good to say, saying it well, and saying it often.
Only about 1-5% of the population are ready to buy from you. So you need to focus your marketing on the 95-99% of people who may buy from you later.
You need to move people along the buying journey with strategic marketing. Which is a set of tactics that generate curiosity and will interrupt them to pay attention to you.
I usually do this by thinking about exactly who my buyer is, working out what problems they have and offering a solution to them in my advertising.
If you were to write a book, what would the title be and why?
How to STAY in business when you are cash and time poor.
Because it would resinate with my reader straight away. Most small business owners are cash and time poor right?
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I run an online business school called the Exposure Coach E-Learning System. It’s a program that took 5 years and over 1 million dollars to create. I bought the licence to it from a couple of guys in the USA as I have never seen anything like it!
It is a step-by-step system that takes people through building a profitable business. It also has more than $200,000 of business resources including things like an Ad library and various templates and classes. It’s like the business coach that comes to you for just $97 per month. It’s been working very well for all my clients. You can find out more at Business School online.
There you can get free Sales and Marketing Audit for your business and you can requests a demo of the program to see if it is a good fit for you and your business.
What can we look forward to in the next year?
A lot of my clients been hugely successful in business. And by demand I have finally caved and started to do live Sales Workshops at the West Coast Institute in Joondalup.
What do you do for fun/relaxation?
This is going to sound strange but I have adult colouring in books, I knit and I do a lot of hypnosis so my mind can have a 20 minute holiday here and there.
If you weren’t in the business you are in, what would you be be doing?
I could never work for anyone else again after working for myself for so many years, so I am pretty sure I would start up another business.
Not sure what it would be but I would make it work.
Is there anything else you’d like to share with our readers?
I would like to finish by saying something about confidence. I work with many business owners who lack confidence.
You get confidence from knowing stuff. From learning stuff. Just because you are good at what you do, doesn’t make you good at business!
Learn how to do real business. Have a business plan. Have laser focus. That will give you confidence.
Confidence attracts other people to you.
Thanks for the opportunity.
Dedicated to your success,
Exposure Coach Sales and Marketing Coach
“Helping small business owners to STAY in business!”
Find me offline: 0450 882 778
Find me online: Business School Online:
See my reviews:
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Recently on Janine’s Facebook, Janine had a photo all the business cards that she had collected from businesses over the past year and sadly lot of those businesses are no longer running. They should of gone to Janine!! Janine would of sorted them out.
Thank you so much to Janine for your interview. My favourite part of Janine’s interview is that most business owners lack confidence. That surprises me.
What do you want to know about business?
Have a great week.