10 Security Tips to keep your family safe.

10 security tips to keep your family safe - Mumpreneurs WA

Today we are featuring Nathan Hughes as a guest post. He’s a locksmith and in the business of keeping families safe. He has some great tips for keeping our homes safe. Thank you Nathan.

10 security tips to keep your family safe - Mumpreneurs WA

In my line of work, I see a lot of break-ins. There is nothing more heartbreaking than seeing a family who has recently had their valuables stolen and their sense of safety rattled.

Particularly, for those of us who work from home, it can have a major impact if a computer or essential business equipment is taken. My whole business is on my laptop. Heaven forbid that it gets stolen!

Business Tip: Keep all important documents backed up on the Cloud using Google Drive or similar. This has saved my life countless times!

Often I can see that these tragic incidents can be easily avoided with some tweaking of their home security. Here are my top tips for keeping your home and family safe and secure.

Check Your Front And Back Door

The main entrances to your home are your first line of defence against unwanted intruders, so make sure they are up to the challenge!

Your front and back door should be made of solid wood or metal construction. Windows can easily be smashed in, and flimsy wooden doors can be kicked in. By having solid doors, this will greatly reduce the chance of forced entry.

Support your solid door with a high-quality lock. A double cylinder deadbolt is an excellent option. Don’t go with a cheap lock from your local hardware store. A quality lock will start at around $100 and should be installed by a professional.

For an added level of security, install a screen door. A screen door also has the added benefit of allowing fresh air into the house and still maintain the security of your home.

Make sure you teach your children not to answer the door without an adult nearby. Install a peephole on your front door, so you and the kids can see who is on the other side.

And lastly, lock the door! This may seem obvious, however, this is one of the biggest causes of break-ins. Make sure you lock all doors and windows before you leave home. You may have the security of Fort Knox, but it’s useless if you leave the front door open.

Check Your Alarm Is Working

When was the last time you checked your alarm? If you don’t have an alarm, get one installed immediately. A security alarm is one of the best deterrents against break-ins.

If you do have an alarm, make sure that everything is working correctly. Is the battery charging? Are all the sensors working? Are the sensors clear and not impeded by anything?

If you kids are old enough, teach them how to use the alarm system. Have a simple security passcode that can be remembered by the children.

Make sure you turn your alarm on every time you leave home. Add a last minute check of window locks, doors locks and the security alarm to your routine every time you leave.

Get Security Lighting Installed

The last thing a criminal wants is to be seen caught in the act.

Security lighting is excellent at keeping criminals away from your property. When a sensor detects movement, it activates a light which illuminates an area.

As a minimum, security lighting should be installed at the main entrances to your house and property. If your budget allows, I also recommend installing security lighting near potential hiding places around your property.

Advertise Your Home Is Secure

If your house is secure, make sure you let criminals know. They will think twice about breaking in.

Post up security signs in obvious places around your property. This can include your front door and near your mailbox.

Keep the signs generic. Don’t mention the make, model or manufacturer. This information can be used by more experienced burglars to bypass you security system.

Remove Potential Hiding Places

Objects and bushes near windows or doors provide the perfect cover for someone trying to break in. Make it harder for criminals and remove any potential hiding places from doors, windows and other areas around your property.

If you have large shrubs near your house that you don’t want to remove, make sure you keep them trimmed and tidy.

Have a bit of fun with this, and take the kids for a walk around the yard and see if they can find some good hiding places. A game of hide-and-seek with the kids may open your eyes to hiding places you didn’t even think of.

Know Your Neighbours

How well do you know your neighbours? Your neighbours can often be the best security for you home. They can keep an eye out and raise the alarm with the authorities if there is any suspicious behaviour around your home.

Do you have a habit of leaving a spare key hidden around your yard? Most criminals are aware of this and will often look in the most obvious places. Don’t give thieves easy access to your home. If you have a bad habit of locking yourself out, consider giving a spare key to a trusted neighbour instead of risking it to the pot plant or front door mat.

If you have a good relationship with your neighbours, keep their number on a list of emergency numbers your kids can call if you are not available. They can help the kids need help and you are not home.

Also, consider joining your local neighbourhood watch.

Don’t Attach Personal Details To Your Keys

A lot of people put details such as their name, address or telephone number on their keys in the case they lose them. However, would be thieves can use this information to find out where you live and easily enter your home.

Don’t include these details on your keys. It is cheaper to get a new key cut than to replace stolen goods.

Don’t Show Off Things Of Value

Burglars often check out a property to see if there is anything worth breaking in for.

Make it hard for criminals and keep curtains and blinds closed, particularly at night and when you leave home. If they can’t see in, they will likely not risk it and move onto the next person.

If you have recently bought something, such a new plasma tv, make sure you keep the box hidden. A box on the side of the road awaiting pickup is a clear indicator that you have something of value in your home.

Also, keep valuables such as jewelry, cash and car keys out of plain sight of the window.

Get A Safe

A safe can add an extra level of security to your home. It is an excellent last line of defence against someone who has broken into your home.

Keep smaller valuables and documents such as jewellery, cash, passports and birth certificates in a quality fireproof safe.

Get A Professional Home Security Check

Depending on which suburb you live in, some police may offer a home security check service. If not, ask your local locksmith.

Police and locksmiths are kept up to date with local patterns in crime. They know the best way to secure your home against intruders.

They can provide a home security assessment and give you tailored advice to securing your home.

About The Author

Nathan Hughes is a founder of Locksmiths In Sydney. They help families and business owners feel safe and secure. Check out his simple free home security checklist to securing your home against intruders.

Janine Davison Exposure Coach

When I first started in business I had no idea what I was doing.  I knew I had to start learning and meeting people.  One of the first networking coffee’s I went to was with Janine Davison, Sales and Marketing Champion at Exposure Coach and Online Business School.  I was blown away.  The coffee meet up was awesome. It was informative, warm and welcoming.  Janine is one business woman who knows what she is talking about. It was great pleasure I introduce Janine Davison to our Women in Business Series.  Thank you Janine.

Janine Davison - exposure coach - Mumpreneurs WA

Tell us about your business.

Exposure Coach was created to help small business owners STAY in business with elite sales and marketing training. We provide personal coaching, sales workshops and an online business school.

Our target market is the motivated, time-poor, cash-poor small business owner. Our market of small business owners need help but often can’t afford it and/or struggle to find the time to work on their business.

Please tell us what being a business owner means to you and why you became an business owner in the first place?

The failure rate of small business in Australia is about 8 out of 10 inside of 2 years, which is concerning. Those figures are way too high and I believe that a lot of it comes from lack of support and knowledge. And quite frankly many small business owners cannot afford to train up in business. I got into this business as a saw some business coaches charging a fortune for services and believed I could help people for a lot less.

I have worked for most of my adult life in sales and I feel that I can give a lot back to the small business community. People tell me that I am quite inspiring, (so without tooting my own horn) I like to run with that by providing inspiring and very interactive coaching and training services.

What would you say is your greatest professional accomplishment to date?

I am not one to write books, nominate myself for awards, stand on stage promoting anything and I am not on the public speaking circuit. Funnily enough I don’t do much self-promotion.

My point of difference is the fact that I am “In the trenches” with small business owners. My daily accomplishments come from seeing business owners “Get excited” about what their business could do, when they have laser focus.

Seeing the business owners I am working with make more money and not having to go back to a job working for someone else is very rewarding. A great accomplishment in itself.

What’s the best advice you have received in business that you wish to pass on to our readers?

“Go the extra mile because there is less traffic on it!”

I don’t believe in all this stuff about your comfort zone. Reality is you need to do things you haven’t done before to get results you haven’t got.

You need to take risks, seize opportunity and have laser focus to succeed in business. ( I could go on and on regarding this question)

Nothing frustrates me more than people who don’t seize opportunity in business. After all we are the land of opportunity!

Just get out there and do it. See what happens!

What has been the most effective marketing initiatives or programs you have used to promote your business?

Having something good to say, saying it well, and saying it often.

Only about 1-5% of the population are ready to buy from you. So you need to focus your marketing on the 95-99% of people who may buy from you later.

You need to move people along the buying journey with strategic marketing. Which is a set of tactics that generate curiosity and will interrupt them to pay attention to you.

I usually do this by thinking about exactly who my buyer is, working out what problems they have and offering a solution to them in my advertising.

If you were to write a book, what would the title be and why?

How to STAY in business when you are cash and time poor.

Because it would resinate with my reader straight away. Most small business owners are cash and time poor right?

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

I run an online business school called the Exposure Coach E-Learning System. It’s a program that took 5 years and over 1 million dollars to create. I bought the licence to it from a couple of guys in the USA as I have never seen anything like it!
It is a step-by-step system that takes people through building a profitable business. It also has more than $200,000 of business resources including things like an Ad library and various templates and classes. It’s like the business coach that comes to you for just $97 per month. It’s been working very well for all my clients. You can find out more at Business School online.

There you can get free Sales and Marketing Audit for your business and you can requests a demo of the program to see if it is a good fit for you and your business.

Janine Davison - exposure coach - Mumpreneurs WA

What can we look forward to in the next year?

A lot of my clients been hugely successful in business. And by demand I have finally caved and started to do live Sales Workshops at the West Coast Institute in Joondalup.

What do you do for fun/relaxation?

This is going to sound strange but I have adult colouring in books, I knit and I do a lot of hypnosis so my mind can have a 20 minute holiday here and there.

If you weren’t in the business you are in, what would you be be doing?

I could never work for anyone else again after working for myself for so many years, so I am pretty sure I would start up another business.

Not sure what it would be but I would make it work.

Is there anything else you’d like to share with our readers?

I would like to finish by saying something about confidence. I work with many business owners who lack confidence.

You get confidence from knowing stuff. From learning stuff. Just because you are good at what you do, doesn’t make you good at business!

Learn how to do real business. Have a business plan. Have laser focus. That will give you confidence.

Confidence attracts other people to you.

Thanks for the opportunity.

Dedicated to your success,

Janine Davison

Exposure Coach Sales and Marketing Coach

“Helping small business owners to STAY in business!”

Janine Davison - exposure coach - Mumpreneurs WA

Find me offline: 0450 882 778

Find me online: Business School Online:

See my reviews:

Follow me on Facebook:

Recently on Janine’s Facebook, Janine had a photo all the business cards that she had collected from businesses over the past year and sadly lot of those businesses are no longer running. They should of gone to Janine!! Janine would of sorted them out.

Thank you so much to Janine for your interview.  My favourite part of Janine’s interview is that most business owners lack confidence.  That surprises me.
What do you want to know about business?
Have a great week.

Julie Signature


Natalie Bradley Executive Regional Vice President

This week I am thrilled to introduce Natalie Bradley Executive Regional Vice President for Arbonne.  I first meet Natalie a few month ago at the Sunset Business Networking coffee morning.  Natalie has been with Arbonne for 3 years and 8 months.  It’s always great to meet business women who have grown an amazing business to the point where their husbands can retire. I mean WOW who wouldn’t like that and doing a job that doesn’t feel like work. Double bonus.  So I am pleased introduce the lovely Natalie for our Women in Business series today.

Natalie Bradley - arbonne - Mumpreneurs WAI  am a mum of 3 beautiful children Summer 11, India 9 and Ashton 4 and have been married to the love of my life Warren for 13 years, they are my world! We emigrated to Perth Australia 6 years ago from the UK where I was born and bred. I am a qualified nanny and have a science Diploma and worked the last 8 years before emigrating for Estee Lauder companies onboard P&O Ferries. After moving over with no friends or family or support and working in a job that made me very miserable I decided while on maternity leave to jump into the business of the 21st Century and start my own network marketing business where I could work from home around my family. Two months in I was able to sack my boss and 12 months in my hubby was able to fulfill his dream of being a stay at home dad and I love empowering others to be able to do the same and fulfill their dreams.

Tell us about your business.

Arbonne is a Vegan, botanically based, gluten free, cruelty free skincare, cosmetic, health and wellness company. Target market is everyone with skin and hair who are looking for healthier, safer and pure products that give them a beneficial result.

Please tell us what being a business owner means to you and why you became an business owner in the first place?

Being a business owner is the most empowering feeling that I never thought possible! I thought this just happens to other people and not normal everyday mums like me. I became a business owner because I was ‘over’ a boss dictating to me when and if I could have time off to spend time watching my childrens assembly’s and faction carnivals and I wanted to spend as much time as possible watching my last baby grow up. I’ve always wished to generate an income where I could give back to others and really make a difference to my families life and I was never going to achieve that working for someone else.

What would you say is your greatest professional accomplishment to date?
 My greatest professional accomplishment to date would definitely be creating a will-able business for my family and building a legacy for my children to be passed down for generations to come and then reaching Regional Vice President which meant my hubby could also sack his boss.
Natalie Bradley - arbonne - Mumpreneurs WA
Natalie Bradley - arbonne - Mumpreneurs WA

What’s the best advice you have received in business that you wish to pass on to our readers?

The best advice that I have received in business is that, you will never be able to pay your bills with other peoples opinions.

What has been the most effective marketing initiatives or programs you have used to promote your business?

The activity I have found best to promote my business has been attending networking events and meeting new people and connecting with them.

If you were to write a book, what would the title be and why?
The title of my book would be… Believe…. for me its all about your belief, you have to believe in your product and most importantly believe in yourself that you have the power to create what ever life it is that you desire. You are smarter then you think you are and you are stronger then you think you are all you need to do is believe.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I’ve recently discovered hard hat bookeeping app which has helped me out big time! Saves me hours of time from wading through receipts and invoices.

What can we look forward to in the next year?
In this next year I hope to inspire and empower and coach many more women to create the life that they desire and give them more choices.

Natalie Bradley - arbonne - Mumpreneurs WA

What do you do for fun/relaxation?
For fun and relaxation there is nothing better then spending time and days out with my beautiful family and spending time with friends.

Natalie Bradley - arbonne - Mumpreneurs WA
Natalie Bradley - arbonne - Mumpreneurs WA
If you weren’t in the business you are in, what would you be be doing?
If I didn’t have my Arbonne business I dread to think what I would be doing. When you do something that you love you will never work a day in your life.

Natalie Bradley - arbonne - Mumpreneurs WA

Is there anything else you’d like to share with our readers?
If you would like a free trial of any of the Arbonne products please email me at nataliebradley76@gmail.com or call me on 0415448600

Natalie Bradley - arbonne - Mumpreneurs WA

You can connect with Natalie on

FacebookLinkedinArbonne Website

Email: nataliebradley76@gmail.com

Phone: 0415448600

Thank you Natalie for a wonderful interview.

What do you think your husband would say and do if you could retire him?

Julie in the Making

Suze founder of Cherish Cherub Babysitting

Today I am thrilled to introduce Suze Trappitt the founder of Cherished Cherub Babysitting.  Suze is an expert when it come to children and looking after them.  She is my top pick for babysitting.  She has incredible babysitters and great prices. Seriously if you need a date night or a night off she your lady.  I am so pleased to have met this incredible lady. Thank you Suze for a great interview.  Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Suze and children have always gone hand in hand. With a career in childcare, her own children and dozens of foster children that have gone through her home, Cherished Cherubs Babysitting is just another arm of where her enthusiasm lies.

Cherished Cherubs Babysitting was a sideline for Suze initially, it was never intended to be the biggest babysitting agency in Perth, but no-one is complaining.
Suze Trappitt - Cherish Cherub - Mumpreneurs WATell us about your business.

Cherished Cherubs Babysitting is designed to help parents get some time out, to enhance their personal relationships, to attend appointments, or to meet work commitments, whilst knowing their kids are in the safest of hands in their home environment.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA

Please tell us what being a business owner means to you and why you became an business owner in the first place?

This was a lifestyle choice. With young children, running the long daycare days were too rushed and I wasn’t able to take them to appointments, attend school assemblies etc. I would have made more money in my previous job, but I am more about balance.

What would you say is your greatest professional accomplishment to date?

I am very proud that we help so many families. I love that we have are viewed as the go to point for important agencies such as Dept for Child Protection & Cancer Council. We focus on the needs of both the children and the families, and our whole team hold the same values.

What’s the best advice you have received in business that you wish to pass on to our readers?

It takes time, and everyone’s time line is different. I could be a lot further along than I am with Cherished Cherubs Babysitting, but I have chosen to spend time with the family, on further study and work with the needs of the agency as they arise.

What has been the most effective marketing initiatives or programs you have used to promote your business?

Our website is by far our biggest marketing tool, and we are continually evaluating what we have on there.

A CRM has been great once I hit a certain point where I couldn’t practically follow through with every client. This will depend on your type of business and stage you are at.
If you were to write a book, what would the title be and why?
Life is about Experiences

I am a firm believer in this quote. Everything happens at different times for a reason, sometimes we don’t understand it at the time, but it is part of our path to get somewhere else.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

The cloud is fantastic as you have access to everything most of the time (I am at a babysitting job now as baby sleeps). All of our systems are on the cloud, our email, our docs are on google, our accounting is Xero which is cloud based, as is InfusionSoft, our CRM system.

What can we look forward to in the next year?

We would love if more people and organisations knew we existed. It’s about getting our name out there some more ☺

What do you do for fun/relaxation?

I love fostering newborns, so not sure you would call it relaxation, but it is fun. I also spend a lot of time running around with my tribe of kids. On the flip side, I have a motorbike which I like to take out to the country and it lets me unwind without kids around.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
If you weren’t in the business you are in, what would you be be doing?

Possibly running day care centres at management level, but probably more inclined to go the community services sector to help those that need it most.

Suze Trappitt - Cherish Cherub - Mumpreneurs WA
Is there anything else you’d like to share with our readers?

There are always going to be new things to learn, and to do and that can/will cause stress. Keep life in perspective.

Connect with Suze on
Or  mobile 0417 927 525
or email – info@cherishedcherubs.com.au


Have you recently had a night off?  If you could what would you do?

Julie in the Making






Sarah Cordiner Managing Director of Main Training

I first came across Sarah Cordiner Managing Director of MainTraining in the Nifnex Review Newspaper that I picked up at the Nifnex Small Business Expo at Ascot a last year. I read the paper and came across the article on Sarah, I was very impressed.  I had an idea of wanting to run this Women in Business Series and decided to go for it.  I rang Sarah and she agreed to do an interview for me. Since then I have taken Sarah’s courses and they are worth every penny.

This is a not to be missed interview.  If you are looking for inspiration and motivation Sarah has so much to offer us today.

Sarah Cordiner Managing Director of Main Training

Author, qualified trainer, thought leader in ‘Edupreneurship’, ‘Edumarketing’, Entrepreneurship, Efficacy & Education. Specialist in training development and curriculum design and making smart people get heard.
CEO of MainTraining; Winner of the ‘Influential 100 Awards 2015 & 2016′; Founder of ‘The Edupreneur Awards. Finalist of the 2015 Telstra Young Business Woman of The Year Award and the 2015 Telstra Start Up Business Of The Year Award (winners announced in September 2015).

Keynote Topics:
– Education (Teaching & Learning Practices; The Hidden Curriculum; Curriculum/Instructional Design)
– Entrepreneurship (Hacks and hustles from my 10 years in business)
– Edupreneurship (What entrepreneurs and sales/marketing departments can learn about growing business by using the platform of education instead of sales)
– Workforce Planning & Development (How corporates can maximise their productivity and profitability by effectively utilising their workforce skills and capabilities)
– Students Transitioning From Education To Employment (What’s next and what do employers really want?)
– Overcoming Adversity (How actively creating adversity as well as effectively coping with it is the key to success in life and business)

Sarah’s work has enabled the education of thousands of Australian workers; helped welfare dependents in remote Australian communities progress to employment, initiated the movement of ‘Edu-preneurship’ and assisted other training providers to deliver excellent training.

BRW rich list member and super-edupreneur, Jack Delosa, says: http://bit.ly/1NgNkf3

International bestselling Author, and marketing expert Robert Coorey says “I had a vision to produce a training course that was cutting-edge and unique. I had lots of ideas but was going nowhere fast.
Sarah turned my random ideas into a proper, genuine, world-class course. With modules, checklists, action exercises, learning outcomes. I have no hesitation in recommending Sarah’s services”.

With a PGCE, a BA (Hons) Degree in Education and 10 years in business, Sarah knows a thing or two about combining business with education to create significant growth & authority.

I am pleased to welcome Sarah on Mumpreneurs WA and thank you so much Sarah for your amazing interview.

Tell us about your business.
I believe that everyone in the whole has a message that needs to be heard by the world. I deeply believe that throughout our lives, we attain and build upon an abundance of skills, knowledge, lessons and competencies that we are either well aware of, or take for granted.
Those who have realised that they have a message are changing the world by sharing what they’ve learned; but those who haven’t, or who are too afraid to step into the limelight, or fear they are too insignificant to make a difference, are trapped in a world where an inner niggling is constantly tugging at their sleeve to remind them that there is something they ought to be doing.

Having gone from ‘nobody’, to ‘somebody’ by using what I call, the methodology of ‘EDUpreneurship, my business MainTraining, is the platform that trains people with a message how to commercialise what they know in a way that gains them credibility and status in their industry, makes a difference to the world AND makes them a significant income.
Essentially, we help you get seen and heard so that all of that hard work, learning and skill you have acquired over time, can finally pay off both for you, and for those that you share it with.
MainTraning also provides qualifications, workforce skills planning and training/instructional design services.

Sarah Cordiner Managing Director of Main Training

Please tell us what being a business owner means to you and why you became an business owner in the first place?
For as long as I can remember, I always wanted my own business. I have always been enthralled by the idea of creating something from nothing; of the freedom to challenge oneself, to be creative, innovative and wallow in the intoxicating rewards of achievement that is utterly self-acquired.

However, after dabbling in selling guinea-pigs at 8 years old, and running my own home-help business at 16 – it wasn’t until I was faced with redundancy from an incredible (and highly paid) job as a Trainer and Training Manager in the UK Welfare-to-Work system that my entrepreneurial fire was truly set alight.

I’d had the opportunity to truly experience the difference I was capable of making to people’s lives, and the thought of not being able to do that anymore drove me to find a way of doing it on my own like the moon drives the tides.
My competition was the national Government and two multi-billion dollar global enterprises. I was 19 years old, had zero business training, $17 in my bank account, loved ones that told me I was stupid – but passion that could move planets. So I did it anyway. And I succeeded.
10 years later, I have now run my training and education business in three different countries, have affected the training of thousands of people globally and have an asset worth millions of dollars.

It hasn’t come without it’s bumpy roads and multiple self-questioning of my own sanity at times; but it has allowed me to step out of the oppressive and restrictive confines of a job description and help the world – and myself – in anyway I decide is fit. There is no feeling of freedom, reward and contributional service quite like it.

What would you say is your greatest professional accomplishment to date?
In entrepreneurship, I think it’s impossible to pick any one achievement as a unique success. Every success comes from a string of interconnected actions, strategies and efforts – they also come out of the way we handle commonplace failure and setbacks.
I made over 7 figures in my first two years in a new business in a new country; attained over $3million in funding for training for my clients; instigated the vocational education of thousands of Australian workers, provided welfare to work education to the long term unemployed in remote Australian communities, planned the career pathways of hundreds of careers in the mining, construction and oil and gas industry in some of Australasia’s biggest resources projects, written training that will educate endless students through Registered Training Organisations, a flying school, corporate businesses and even military personnel.
All of this and more in just 2 years, at 29 years old.
Whilst I am extremely proud of all of this, these ‘results are no longer what I consider as my successes.

The achievement I am most proud of, the thing I define as my greatest success, is not any asset or moment of glory; but the fact that I’ve never given up.

Sticking it out, instead of crumbling during the many times of frustration, stress and pain is my success.
Striving forward when I felt lost and alone is my success.
Refusing to accept that I’d exhausted every option when it seemed no choices were left; and finding the humility to laugh at myself when i was taking it all too seriously are my successes.
Starting a business with absolutely no money (as most start-ups do), but also with no phone, no laptop, no home and no friends or contacts – was made even riskier and harder as I was the only income-earner at the time. To make it tougher, having just moved to Australia, I didnt even have a visa, let alone furniture or bedding. (I slept on a towel on the floor for my first three months in business – yet in 6 months still brought in $250,000 from nothing). How? Because my greatest success is that I chose to not give up.

Maintaining resilience, hard work and strategically selected action-taking when you feel overwhelmed and ‘up against it’, is success.

Sticking it out when you’ve pulled endless thankless hours, havn’t slept in weeks, and don’t have a boss to give you a day off, a bonus or a grateful pat on the back, is the REAL success of all entrepreneurs.

The ones who face the fear, ride out the rough days, and still make great things happen that help other people are the successful ones.

Therefore, it’s not what we attain in terms of tangible goods or status that determines our success, but actually the quality of the constant and never-ending choices we make.

SC The Efficacy Effect - Final Logo

What’s the best advice you have received in business that you wish to pass on to our readers?
At 17 years old, I was given the opportunity to learn a very, very powerful lesson about making choices for success. When a friend of mine was extremely sick with Chron’s disease, the dreaded day came when I was called to go to my friend to say my last goodbye to him.
As I sat beside his bed, I was surprised to find him happy and optimistic – not what I expected to see from a dying man.

“Why are you so happy?” I asked him. He looked at me very seriously, saying, “Sarah, I want you to remember one thing, and I want you to never, ever forget this.”

With his hand shaking hard, he picked up a glass of water and placed it on the hospital bed-table in front of him. “Sarah, bad things will always happen to you. There are things in life you cannot control. Whether it’s a mean, jealous person, a marriage break up, or a serious illness – stuff will happen, and this cup represents all of the unpleasant, unexpected and disappointing things in life.” With that, he slammed the glass hard onto the table with a bang, sloshing water out onto the table around it.

“Never forget that 100% of the time, you have two choices”.

He pointed to the left hand side of his glass of water, and said “Choice number 1 Sarah, is when undesired things happen, and you allow them stop you. You allow them to become the excuse and the barrier to everything you do. You choose to allow them to leave you stuck until, eventually, you die”.

He paused for a moment to catch his breath and stop his hand from shaking so furiously. Pointing now to the right hand side of his glass, he continued, “Choice number 2 Sarah, is when undesired things happen, but you choose to see them as an opportunity. It’s when you choose to ask yourself, ‘What can I learn from this?’ or ‘How can good come from this?’ With this as your mindset, you choose to allow yourself to walk victoriously to the other side of any adversity a better, wiser and stronger person than you were before it happened”.
He finished by holding the glass up and peering over it from the opposite side that was originally facing him and wore a grin on his face again.

It was a profound moment as I realised that no matter what happened to me, I was ALWAYS in control of what my experience and overall result would be. I remind myself of this every time things don’t go to plan, whether it’s forgetting something at the supermarket, or losing millions of dollars and my entire workforce (yes this happened earlier this year); for this reminder gives me a sense of control that ignites my self-efficacy and ultimately what the result will be. It reminds me that all it takes to live a life of what I call ‘an efficacious existence’, is to make one of two choices.

What has been the most effective marketing initiatives or programs you have used to promote your business?
For me, the power of social media simply cannot be beaten when it comes to being seen and heard – because it two-way. It’s not like traditional marketing where the business simply broadcasts an endless, tiresome stream of ‘BUY MY STUFF’. Social media allows business owners to become FRIENDS with their audience; to create a following of raving fans instead of customers; to get your audience to voluntarily market your business for you, for free! It allows you to be loved and understood, as well as to love and understand. It allows the average, unheard of individual with no money, become an industry celebrity in a very short period of time. I know this because it’s how I’ve done it myself.
Using social media in the right way can take you from zero to hero if used in the right way. This is actually part of what I teach in my Edupreneurship Programs which you can find out more about by scribbling your name down here: http://bit.ly/1F54nkM

If you were to write a book, what would the title be and why?
I’ve always loved to write. As a kid I used to actually copy out other books; I’ve kept a diary since I was 8 years old, and I’ve started many books that I never finished or published. Like most people who know they have a message to share, the feeling of ‘fraud’, insignificance, overwhelm or fear of ridicule and failure is too much to face, and so the book remains scribbled in a notepad, on the to-do list, or backed up on an ancient hard drive in the ‘random stuff’ drawer in the home office.
However, if you don’t get brave and put that message out to the world, the simple fact is that they will never receive it, and you will never benefit from it.
With 7.2 billion people in the world, the chances of you finding a few that love your work are pretty high. So just do it.
Having taken my own advice, I have recently released an eBook about building effective adult learning programs that is soon to be released as an extended hard copy. I also have my book on efficacy, ‘The EFF Word’ which is nearly in it’s final draft which can be pre-ordered here: https://gumroad.com/l/TSbK
I believe that we all have something unique to share, to contribute and that can leave a significant impact on the world. For me, writing books is one of the many ways of doing this.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
There are so many tools and resources out there, many of which I share in my edupreneurship training courses, as well as on my facebook page.
However, one that I’m loving right now is ‘TargetGrow’, which is a great way to get your target audience to start following YOU on Instagram and Twitter. In the short time I’ve been using it I have had nearly 2,000 of my target audience start following me. It’s great!
Another great tip for start ups who can’t yet afford local staff wages, is to outsource some of your mundane and time consuming tasks to a virtual assistant. I have been using an Indian Virtual Assistant Business for more than two years now for tasks such as data entry, contact list building, research etc. I talk with my assistants every day on skype and their full time wages are extremely affordable.

What can we look forward to in the next year?
The greatest joy coming my way in the next 12 months is my first baby which is due in March 2016. As a dedicated workaholic, this has put a very new focus on the way I run my business. Systemisation and automation has become top of my list. Finding ways to get my business to run without me will be vital in allowing me the motherhood I desire whilst still maintaining a growing business.
On top of a lot of setting up of policies, procedures and automated technology; part of this has also been turning my knowledge, courses, training programs and information into online versions. This means that people all over the world will now be able to access my programs, and at a much lower cost since travel and venue hire expenses are now removed. I am super excited for the upcoming launches over he next 12months and continuing to see my business not only thrive, but leap forward whilst being evermore in autopilot!

What do you do for fun/relaxation?

Screen Shot 2015-09-06 at 7.38.05 am

Painting by Sarah Cordiner

I love to lose myself in art when I can. I love that art has no right or wrong methodology, no good or bad result. Art is just an expression of yourself. The picture above is one of my paintings in acrylic from my ‘movement and colour’ series. I filmed myself dancing around in ‘slow shutter; mode (which makes everything very blurry). I took stills from the film and simply painted the results! It was all very fun!
But my main love is travel. With Gypsy blood in me, roaming and exploring is not just something I like to do, but something I HAVE to do regularly to feel alive, free and connected to the world outside of my immediate environment.
Tramping barefoot along a beautiful beach on a sunny day is also my idea of heaven.

If you weren’t in the business you are in, what would you be be doing?
I ask myself this all of the time. I think it’s important to, especially when times are hard and we’re feeling flat and miserable. Most successful people are not only doing what they love, but they also have multiple streams of income.
I’ve worked 10 hard years on getting MainTraining to where it is. It has changed every single one of those years and will continue to change every year to reflect my own evolution, likes, dislikes and my customers needs. Anything that remains the same will eventually die out, and so change is not only a part of life in business, but an essential part of it.
For a long time I have dreamed of creating a childrens educational book and TV series. Now that I have my own little one coming along, I feel it is time to finally start up this stream of ‘me’ too. I always loved anything David Attenborough did when I was a child and wanted to be an ‘animal explorer’. I plan to fulfill this dream through the characters and adventures I have created for my childrens books.

Is there anything else you’d like to share with our readers?
If there is one gift that you can ever give yourself, it is efficacy – the belief in your abilities to create desired results.
You have unique talents, knowledge, skills and messages that the world needs to hear; and you are worth being heard. You are powerful beyond your wildest imaginations, and the sooner you give yourself the chance to prove it, the sooner you’ll wish you started today.
There is no such thing as the epiphany to the perfect idea, there is no perfect recipe for success. So don’t wait around with your life on hold until ‘you have the perfect idea’, or ‘the right amount of money’, or ‘the perfect situation’. There is no such thing. You have to continuously take tiny tiny steps towards the direction that feels right now. Then re-evaluate where you are, what that little step taught you and then move forward a little more again.
You do not need to know exactly where you are going, or how you are going to get there. Just dream big, believe in yourself and do what you can, with what you have right now. I’ll bet it’s a lot more than you realise.

Sarah Cordiner Managing Director of Main Training

You can connect with Sarah on

Facebook: You are what you NicheEfficacy EffectMainTraining


Company Website – www.maintraining.com.au

Personal Website – www.sarahcordiner.com

Blog – http://sarahcordiner.blogspot.com.au/

Email – info@maintraining.com.au

I lover Sarah’s finishing comments “You do not need to know exactly where you are going, or how you are going to get there. Just dream big, believe in yourself and do what you can, with what you have right now”.

Sarah Cordiners courses are available through the Mumpreneurs WA website courses.  If you use our unique code Mumpreneurs you can get 10% discount.  Seriously check them out and their are even a few freebies you can test out.

What did did you like best about Sarah’s interview?

Julie in the Making